Social Media Specialist

Trends Group, Inc.; Makati; On-site; PHP 391,000 - 614,000; Full time

Job summary

Trends Group, Inc. is seeking a Social Media Specialist to support day-to-day management of our social channels, create engaging content, manage content calendars, and collaborate with our Digital Marketing and Creatives teams.

You will help with paid social campaigns, monitor engagement across LinkedIn, Facebook, Instagram, and TikTok, and track performance to inform branding and storytelling efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or related field.
• 1 year or more in social media, digital content, or community management.
• Strong writing and storytelling abilities for corporate audiences.
• Experience with paid social campaigns across Meta, LinkedIn, and TikTok.

Responsibilities

• Develop, ideate, schedule, and publish content across corporate social channels and subsidiaries.
• Monitor trends and optimize content formats to fit the brand.
• Maintain content calendars and coordinate publication with internal teams.
• Prepare clear briefs for Creatives and support video content for short-form formats.
• Assist with setup and monitoring of paid campaigns across Meta, LinkedIn, and TikTok.
• Track key metrics and prepare regular performance reports.
• Provide social coverage for corporate events and product launches.

Skills

Social media management

Content creation & writing

Creative thinking

Platform knowledge (LinkedIn, Facebook

Content calendar coordination

Analytics & reporting

Education

Bachelor's degree in Marketing, Communications, Advertising

Tools

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads Manager

Meta Business Suite

Job description

Social Media Specialist

Trends Group, Inc. | Corporate Marketing & Communications

Are you passionate about social media, content creation, and building meaningful connections with online audiences?

Trends Group, Inc. is looking for a Social Media Specialist to support the day-to-day management of our social media channels. In this role, you will help create engaging content, manage content calendars, interact with online communities, support paid social media campaigns, and collaborate with our Digital Marketing and Creatives teams.

What You'll Do

• Develop, ideate, schedule, and publish engaging content across corporate social media channels, subsidiaries, affiliates, and special projects.

• Keep up with social media trends, platform updates, and emerging content formats, and recommend ideas relevant to the brand.

• Maintain content calendars and coordinate publishing schedules with internal teams.

• Prepare clear creative briefs and content requirements for the Creatives team.

• Support short-form video content for TikTok and Reels to drive engagement and brand storytelling.

• Monitor comments, messages, and audience interactions across LinkedIn, Facebook, Instagram, and TikTok.

• Assist with the setup, monitoring, and basic optimization of paid campaigns across Meta, LinkedIn, and TikTok.

• Track key social media metrics and prepare regular performance reports.

• Provide social media coverage for corporate events, product launches, and special projects.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Advertising, or a related field.

• At least 1 year of experience in social media, digital content, community management, or a related role. Relevant internship or hands-on experience may also be considered.

• Strong creative thinking and writing skills with the ability to produce clear and engaging content.

• Working knowledge of LinkedIn, Facebook, Instagram, and TikTok.

• Good written communication skills and the ability to adapt content for corporate, B2B, consumer-facing, and project-specific audiences.

• Organized and able to manage multiple content requests and deadlines.

An Advantage If You Have

• Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, or TikTok Ads Manager.

• Experience using social media management and reporting tools such as Meta Business Suite.