Social Media & SEM Specialist

RELX; Philippines; On-site; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Country-specific benefits

Job summary

RELX Philippines is seeking an experienced Social Media Manager to develop and execute comprehensive social media strategies across major platforms. You will create engaging content, monitor audience interactions, and collaborate with the Digital Team to optimize paid campaigns and drive brand engagement.

The role requires 2–4 years of hands-on experience in social media marketing, strong storytelling, and proficiency with analytics tools.

Qualifications

• Bachelor's degree in marketing, communications, digital media, or related field (or equivalent experience).
• 2–4 years of hands-on social media marketing experience.
• Demonstrated success managing social accounts and campaigns across multiple platforms.
• Experience in B2C and/or B2B brands.
• Knowledge of SEO, SEM, and content marketing integration.
• Familiarity with paid social advertising (Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads) and A/B testing.
• Strong written and visual storytelling skills with a keen eye for detail.
• Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Sprinklr, Buffer; Google Analytics is a plus).
• Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategy.
• Excellent time management, organization, and ability to manage multiple projects simultaneously.
• Strong interpersonal and collaborative skills.
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Responsibilities

• Develop, implement, and manage social media strategies across platforms.
• Create, curate, and schedule content aligned with brand voice and campaigns.
• Monitor, respond to audiences and foster brand loyalty.
• Stay current with trends and propose innovative ideas.
• Manage social media calendars and ensure timely delivery.
• Plan and execute paid social campaigns with budgets and A/B testing.
• Track KPIs and report performance with actionable insights.
• Collaborate with designers to produce high-quality assets.

Skills

Social media marketing

Content creation

Analytics & reporting

SEO/SEM understanding

Team collaboration

Education

Bachelor's degree in marketing or related field

Tools

Meta Business Suite

Sprout Social

Hootsuite

Buffer

Canva

Adobe Creative Suite

CapCut

Google Analytics

Job description

Supports Regulatory Compliance in managing corporate social channels, executing paid advertising campaigns, and driving engagement aligned with RELX brand standards.

Key Responsibilities

• Develop, implement, and manage social media strategies across [platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, etc.].
• Create, curate, and schedule compelling content (copy, visuals, video) aligned with brand voice and campaigns.
• Monitor, respond to, and engage with audiences to foster community and brand loyalty.
• Stay current with social media trends, platform updates, and best practices; propose innovative ideas and experiments.
• Manage social media calendars, stay within brand guidelines, and ensure timely content delivery.
• Plan, build, and execute paid social campaigns (ad copy, targeting, budgets, A/B testing) and optimize for performance.
• Manage campaign budgets, bidding strategies, and audience targeting
• Track, analyze, and report on KPIs (reach, engagement, clicks, conversions, follower growth, ROI) with actionable insights.
• Monitor and improve Quality Score, CTR, CPA, and ROAS
• Implement and optimize remarketing and audience segmentation strategies
• Identify opportunities to scale high performing campaigns
• Troubleshoot campaign performance issues proactively
• Work in conjunction w/ Digital Team to manage SEM campaigns driving web traffic.
• Collaborate with designers and creators to produce high-quality assets (graphics, short videos, stories, reels, carousels).
• Support social listening and competitive analysis to inform strategy.
• Coordinate with PR, customer service, and product teams for crisis management and timely responses.
• Monitor compliance with platform policies and legal considerations (disclosures, copyright).

Analytics, Tracking, And Reporting

• Implement and maintain accurate conversion tracking using Google Tag Manager
• Analyse performance using GA4, Google Ads, and Search Console
• Build clear, client ready performance reports and dashboards
• Provide insights and recommendations based on data trends
• Monitor conversion funnels and recommend CRO improvements
• Forecast traffic, leads, and paid media performance where required

Required Qualifications

• Bachelor’s degree in marketing, communications, digital media, or a related field (or equivalent experience).
• 2–4 years of hands-on social media marketing experience.
• Demonstrated success managing social accounts and campaigns across multiple platforms.
• Experience in B2C and/or B2B brands.
• Knowledge of SEO, SEM, and content marketing integration.
• Familiarity with paid social advertising (Facebook/Instagram Ads, LinkedIn Ads, TikTok Ads) and A/B testing.
• Strong written and visual storytelling skills with a keen eye for detail.
• Proficiency with social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Sprinklr, Buffer; Google Analytics is a plus).
• Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Data-driven mindset with the ability to analyze metrics and translate insights into actionable strategy.
• Excellent time management, organization, and ability to manage multiple projects simultaneously.
• Strong interpersonal and collaborative skills.
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Preferred Qualifications

• Multilingual abilities or experience targeting diverse audiences.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.