Social Media Platform VIP Product Manager

DigiPlus Interactive Corp.; Philippines; Remote; PHP 900,000 - 1,800,000; Full time

Job summary

DigiPlus Interactive Corp. is seeking a Social Media Platform VIP Product Manager to lead the strategy, development, and optimization of VIP membership products.

You will work with Product, Marketing, Design, Data, and Operations to deliver exceptional experiences for high-value users and drive long-term loyalty. Responsibilities include defining roadmaps, analyzing trends, and delivering features tailored to VIP customers, with a focus on engagement, retention, and monetization across our

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science or related field.
• 3+ years of product management experience in social, gaming, e-commerce, or membership-driven businesses.
• Strong understanding of VIP/loyalty programs, user engagement strategies, and monetization models.
• Excellent analytical and problem-solving skills, with experience using data tools (SQL, Excel, BI platforms).
• Strong communication and stakeholder management skills, with the ability to influence teams.
• Passion for building customer-centric products and delivering premium user experiences.

Responsibilities

• Define and execute the product vision and roadmap for VIP user experiences.
• Analyze user behavior, market trends, and competitor offerings to identify opportunities for innovation.
• Develop and manage product features, benefits, and services tailored to VIP and high-value customers.
• Partner with Marketing and CRM teams to create exclusive campaigns, loyalty programs, and personalized offers.
• Collaborate with Design and Engineering teams to ensure seamless user experience and high-quality delivery.
• Track key product metrics (engagement, retention, ARPU, LTV) and optimize performance through data-driven insights.
• Conduct regular feedback loops with VIP customers to understand needs and enhance satisfaction.
• Drive strategic initiatives to strengthen community engagement and brand value within VIP segments.

Skills

VIP Loyalty Programs

Data Analysis

Stakeholder Management

User Engagement

Monetization Models

Product Strategy

Education

Bachelor’s degree in related field

Master’s degree (a plus)

Tools

SQL

Excel

BI Platforms

Job description

About the Role

We are seeking a highly motivated Social Media Platform VIP Product Manager to lead the strategy, development, and optimization of our VIP membership products. This role will focus on creating exceptional experiences for high-value users, enhancing engagement, and driving long-term loyalty. You will collaborate closely with cross-functional teams—including Product, Marketing, Design, Data, and Operations—to deliver best-in-class VIP solutions.

Key Responsibilities

1. Define and execute the product vision and roadmap for VIP user experiences.
2. Analyze user behavior, market trends, and competitor offerings to identify opportunities for innovation.
3. Develop and manage product features, benefits, and services tailored to VIP and high-value customers.
4. Partner with Marketing and CRM teams to create exclusive campaigns, loyalty programs, and personalized offers.
5. Collaborate with Design and Engineering teams to ensure seamless user experience and high-quality delivery.
6. Track key product metrics (engagement, retention, ARPU, LTV) and optimize performance through data-driven insights.
7. Conduct regular feedback loops with VIP customers to understand needs and enhance satisfaction.
8. Drive strategic initiatives to strengthen community engagement and brand value within VIP segments.

Qualifications

• Bachelor’s degree in Business, Marketing, Computer Science or related field (Master’s is a plus).
• 3+ years of experience in product management, preferably in social, gaming, e-commerce, or membership-driven businesses.
• Strong understanding of VIP/loyalty programs, user engagement strategies, and monetization models.
• Excellent analytical and problem-solving skills, with experience using data tools (SQL, Excel, BI platforms).
• Strong communication and stakeholder management skills, with the ability to influence teams.
• Passion for building customer-centric products and delivering premium user experiences.