Social Media Manager (DTC)

My Amazon Guy; Philippines; Remote; PHP 670,000 - 1,339,000; Full time

Benefits offered by this job

Remote work

40 hours per week

Permanent WFH setup

EST schedule (Mon-Fri)

Professional development

Job summary

My Amazon Guy is seeking a Social Media Manager to lead DTC social strategy, growth, and execution in a remote capacity. You will steer the social team, align initiatives with business goals, and drive measurable outcomes across platforms to increase traffic, leads, subscribers, engagement, and revenue.

You will oversee content planning, scheduling, and publishing on Instagram, Facebook, TikTok, YouTube, and LinkedIn, manage paid and organic campaigns, and collaborate with marketing peers to

Qualifications

• 3+ years leading social media in a DTC brand or agency.
• Expertise across Instagram, Facebook, LinkedIn, TikTok, YouTube.
• Proven ability to drive measurable growth and revenue.
• Mentor and lead a team to achieve ambitious goals.
• Strong multi-project management and deadlines.

Responsibilities

• Lead the development and execution of DTC social strategies aligned with growth goals.
• Provide leadership and coaching to the social team for high-quality outputs.
• Oversee content planning, creation, scheduling, and publishing across platforms.
• Manage paid and organic social initiatives and track KPIs like engagement and ROAS.
• Ensure brand consistency and strong storytelling across channels.
• Coordinate with YouTube timestamps, WordPress content, and assets.
• Stay ahead of trends and test new formats to improve reach.
• Collaborate with DTC managers and marketing peers to align campaigns.
• Drive accountability and project workflows using Asana or similar tools.
• Lead team meetings and strategic planning sessions.

Skills

Team leadership

Social media strategy

Cross-platform growth

Campaign analytics

Content planning

Paid & organic

Project management

Tools

Asana

Job description

This is a remote position.

We are looking for a Social Media Manager to lead and oversee the strategy, growth, and execution of our Direct-to-Consumer (DTC) social media initiatives. This role is responsible for building scalable, performance-driven social strategies that support customer acquisition, retention, and brand growth. The Social Media Manager will lead the social team, ensure alignment with DTC business goals, and drive measurable results such as increased traffic, leads, subscribers, engagement, and revenue across multiple platforms.

This role serves as the leader for DTC social marketing efforts, combining creative direction with analytical decision-making while fostering innovation, accountability, and excellence within the team.

Key Responsibilities

• Lead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals.
• Provide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output.
• Oversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.
• Manage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS.
• Ensure brand consistency, strong storytelling, and high-quality community engagement across all social channels.
• Coordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets.
• Stay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance.
• Collaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches.
• Drive accountability and workflow efficiency using Asana or other project management tools.
• Lead team syncs, strategic planning sessions, and cross-functional meetings as needed.

Requirements

• 3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment.
• Expertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.
• Strong creative and strategic thinking skills with a track record of delivering measurable growth.
• Demonstrated ability to manage, mentor, and lead a team to achieve ambitious goals.
• Skilled in balancing multiple projects and deadlines while maintaining quality.
• Excellent communication, problem-solving, and organizational skills.
• Solid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes.

Benefits

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement