Social Media Manager

Alta Peaks Philippines Inc.; Metro Manila; On-site; PHP 360,000 - 540,000; Full time

Job summary

Alta Peaks Philippines Inc. seeks a strategic Social Media Manager to develop and execute content strategies for a medical spa, focusing on branding, audience growth, and client acquisition.

You will manage calendars, craft engaging captions, and coordinate campaigns across Instagram and Facebook. You will implement short-form video content, align with wellness trends, and ensure consistent brand voice while driving DM inquiries and appointment bookings.

Qualifications

• 2+ years of experience in social media management, digital marketing, or content strategy.
• Strong understanding of Instagram and Facebook, including formats and trends.
• Experience developing and managing content calendars and social media campaigns.
• Strong copywriting skills for hooks, captions, and calls-to-action.
• Ability to align content with audience, brand positioning, and business objectives.
• Strong research skills to identify trends and opportunities.
• Knowledge of social media analytics and performance metrics.
• Excellent communication, organization, and project management skills.
• Experience with medical aesthetics or wellness brands is a plus.

Responsibilities

• Develop and execute a social media strategy aligned with the brand and client acquisition goals.
• Create and manage monthly content calendars for Instagram and Facebook.
• Plan a balanced content mix including educational, promotional, engagement, and short-form video content.
• Research and incorporate relevant holidays, events, and trends into content planning.
• Develop content concepts, captions, hooks, CTAs, and promotional themes.
• Create content strategies around services including aesthetic treatments and wellness offering.
• Identify opportunities to improve reach, engagement, and brand visibility.
• Design campaigns to generate DM inquiries, consultations, and bookings.
• Monitor performance and provide actionable recommendations to improve content effectiveness.
• Respond to comments/messages and escalate medical questions as needed.
• Coordinate with client/internal team to gather assets and promos.
• Maintain consistent brand voice, visual direction, and presence.

Skills

Social media management

Digital marketing

Content strategy

Copywriting

Analytics

Campaign planning

Brand positioning

Instagram

Facebook

Tools

Instagram

Facebook

Reels

Short-form video

Job description

Social Media Manager

Role Overview

We are seeking a strategic and creative Social Media Manager to develop and execute social media initiatives that strengthen a medical spa's branding, increase audience engagement, and support client acquisition. The ideal candidate understands social media marketing, content strategy, and short-form content, with an interest or experience in the medical spa, aesthetics, skincare, and wellness space.

This role will be responsible for developing content strategies, managing monthly content calendars, identifying growth opportunities, and creating campaigns that turn social media engagement into inquiries, consultations, and appointments.

Key Responsibilities

• Develop and execute a social media strategy aligned with the brand identity, marketing objectives, and client acquisition goals.

• Create and manage monthly social media content calendars for platforms such as Instagram and Facebook.

• Plan a balanced content mix including educational, promotional, engagement, testimonial, branding, and short-form video content.

• Research and incorporate relevant U.S. holidays, seasonal events, wellness observances, and cultural trends into content planning.

• Develop creative content concepts, including captions, hooks, calls-to-action, campaign ideas, and promotional themes.

• Create content strategies around medical spa services, including aesthetic treatments, skincare, wellness services, injectables, and other treatments.

• Research current social media trends and identify opportunities to improve reach, engagement, audience growth, and brand visibility.

• Develop social media campaigns designed to generate DM inquiries, consultation requests, leads, and appointment bookings.

• Monitor social media performance and provide actionable recommendations to improve content effectiveness and lead generation.

• Monitor and respond to comments, messages, and general inquiries when required, while appropriately escalating medical, clinical, or treatment-specific questions to the appropriate team member.

• Coordinate with the client and internal team to gather content assets, promotions, testimonials, service information, and other marketing materials.

• Maintain consistency in the brand's voice, messaging, visual direction, and overall social media presence.

Qualifications

• 2+ years of experience in social media management, digital marketing, or content strategy.

• Strong understanding of Instagram and Facebook, including content formats, audience engagement, and platform trends.

• Experience developing and managing content calendars and social media campaigns.

• Strong copywriting skills, particularly in writing attention-grabbing hooks, captions, and calls-to-action.

• Ability to develop content with a clear understanding of audience, brand positioning, and business objectives.

• Strong research skills and the ability to identify relevant trends and content opportunities.

• Understanding of social media analytics and performance metrics.

• Strong communication, organization, and project management skills.

• Experience working with medical spas, aesthetics, skincare, healthcare, wellness, or beauty brands is highly preferred.

• Familiarity with short-form video content, including Reels and similar formats, is a plus.

Key Success Indicators

Success in this role will be measured by the ability to:

• Maintain a consistent and strategic social media presence.

• Increase audience reach, engagement, and brand awareness.

• Produce content that resonates with the target audience.

• Generate meaningful DM inquiries and consultation opportunities.

• Support growth in appointments and client acquisition through social media.

• Continuously identify and implement opportunities to improve social media performance.