Social Media Marketing Manager - Healthcare - Remote

DrHouse, Inc.; Manila; Remote; PHP 2,836,000 - 4,096,000; Full time

Job summary

DrHouse, Inc. is seeking a hands-on Social Media Marketing Manager to own social campaigns that drive awareness, traffic, and patient usage for a U.S. telehealth provider.

You’ll learn the business, craft ideas, create content, manage engagement, and optimize results using performance data. Responsibilities include managing channels (IG, Facebook, TikTok, LinkedIn, YouTube), building a rolling 30-day calendar, and collaborating with marketing/creative partners.

Qualifications

• Experience growing social accounts with measurable results beyond follower counts.
• Excellent written English and social copywriting skills.
• Strong Canva skills, good visual judgment, and short-form video experience.
• Highly organized and comfortable reading performance data.
• Creative, proactive, and able to work independently with marketing and creative partners.
• Comfortable using AI tools with judgment to avoid generic content.
• Healthcare or regulated-industry experience is required.

Responsibilities

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube; create B2B LinkedIn and consumer content for other channels.
• Develop social campaigns and a rolling 30-day content calendar tied to business priorities.
• Create hooks, captions, and post copy; produce everyday posts in Canva from assets and templates.
• Help build UGC and creator strategy for TikTok and Instagram.
• Engage with relevant accounts, creators, communities, partners, and B2B audiences.
• Test ideas, track performance weekly, and decide what to scale, change, or stop.

Skills

Social media growth

English copywriting

Canva

Video editing (short-form)

Performance data

Independent work

AI tools

Regulated-industry experience

Job description

Social Media Marketing Manager

DrHouse is a growing U.S. telehealth company seeking a hands-on, highly organized Social Media Marketing Manager to build and own social campaigns that drive awareness, website traffic, new patients, and use of our services.

You'll learn our business and audiences, bring campaign ideas, create content, manage engagement, and use performance data to improve results.

Your performance will be measured on three outcomes: growth, meaningful engagement, and conversion.

What You'll Own

• Channels: Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube. Create B2B content for LinkedIn and consumer content for the other channels.
• Campaigns & calendar: Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends. Build and maintain a rolling 30-day content and campaign calendar.
• Content creation: Generate ideas and write hooks, captions, and post copy. Create everyday posts in Canva using templates, existing assets, carousels, user-generated content (UGC), and simple short-form video.
• UGC & creators: Help build our UGC and creator strategy, especially for TikTok and Instagram.
• Community engagement: Engage actively with relevant accounts, creators, communities, partners, and B2B audiences.
• Testing & reporting: Test ideas to increase reach, website traffic, and conversion. Track performance weekly, recommend what to scale, change, or stop, and flag top content for paid promotion.

Creative Support

You'll help set our social look and feel, including templates and content formats, and should be able to produce most everyday posts yourself in Canva. For advanced design, animation, or video editing, we may bring in additional creative support. You own the idea, direction, and day-to-day execution.

Healthcare Context

You should understand, or be willing to quickly learn, healthcare marketing rules, including patient privacy (HIPAA), appropriate health claims, and when to escape content or comments. Some content will need compliance review before publishing.

What We're Looking For

• Proven experience growing social accounts with results beyond follower counts, and running campaigns from idea to results.
• Excellent written English and strong social copywriting skills.
• Strong Canva skills, good visual judgment, and short-form video experience.
• Highly organized and comfortable reading performance data.
• Creative, proactive, and able to work independently and with marketing and creative partners.
• Comfortable using AI tools to work faster, with the judgment to avoid generic, AI-generated content.
• Healthcare or regulated-industry experience is required.

Schedule

Regular overlap with U.S. Central Time (CT) business hours.