Social Media & Email Marketing Manager

Virtual Staff 365; Philippines; Remote; PHP 3,928,000 - 5,238,000; Full time

Benefits offered by this job

Permanent work-from-home

Australian EST hours

Full-time

HMO (STAFF)

Annual leave

13th month pay

Government benefits

Job summary

Virtual Staff 365 is seeking a Social Media & Email Marketing Manager to lead organic social channels (Facebook and Instagram) and automated email campaigns from a remote, work-from-home setup. You will drive audience engagement, nurture customer journeys, and optimize marketing performance with data-driven decisions.

Responsibilities include managing social content calendars, crafting posts, and coordinating with Canva-based graphics and AI tools; building Klaviyo campaigns, automations,

Qualifications

• Minimum 5 years of experience in social media management or email marketing within retail or e-commerce.
• Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts.
• Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting.
• Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
• High level of written English communication proficiency
• Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
• Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection

Responsibilities

• Social Media & Community Management: Plan and maintain organic content calendars for Facebook and Instagram; write, create, and schedule engaging organic social media posts; manage day-to-day operations within Meta Business Suite; prepare eye-catching graphics using Canva and AI tools; monitor and respond to routine comments and messages.
• Email Marketing & Automation: Build and dispatch Klaviyo campaigns, newsletters, promotions, and product launches; create automated flows (welcome, abandoned cart, post-purchase, win-back); segment lists based on engagement and purchase history; personalize content; conduct A/B tests.
• Strategy, Analytics & AI Integration: Monitor performance and report on engagement, open rates, CTR, conversions, revenue; recommend improvements; support paid Meta campaigns; conduct competitor and trend research; use AI tools daily to enhance productivity and content output.

Skills

Social media management

Email marketing

Klaviyo

Meta Business Suite

Canva

AI tools

English proficiency

Data-driven marketing

Tools

Klaviyo

Meta Business Suite

Canva

Job description

Social Media & Email Marketing Manager

Company : Virtual Staff 365 Job Type : Full Time Remote / Work from Home

Job Description - Social Media & Email Marketing Manager

Description

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.

They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.

Job Responsibilities

Social Media & Community Management

• Plan and maintain organic content calendars for Facebook and Instagram
• Write, create, and schedule engaging organic social media posts
• Manage all day-to-day operations within Meta Business Suite
• Prepare eye-catching graphics and creative assets using Canva and AI tools
• Monitor and respond promptly to routine social media comments and messages

Email Marketing & Automation

• Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
• Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
• Segment customer lists effectively based on engagement behaviour and purchase history
• Personalise email content for varied customer cohorts to boost conversion
• Conduct systematic A/B testing across subject lines, body content, offers, and send times

Strategy, Analytics & AI Integration

• Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue
• Recommend actionable campaign improvements using performance data insights
• Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
• Conduct regular competitor analysis, trend research, and content ideation
• Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output

Requirements

• Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
• Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
• Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
• Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
• High level of written English communication proficiency
• Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
• Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection

Nice-to-Have Skills

• Prior experience in the garden decor, home, or wholesale e-commerce spaces
• Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
• Practical experience writing custom AI prompts to streamline copy and design workflows

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• 13-month pay
• With Government mandated benefits