1. Job Summary
Progressive Technology is seeking a creative, organized, and detail-oriented Social Media Content Planner – Campaign Calendar Development to support the planning, scheduling, and coordination of social media content across multiple digital platforms. This role is ideal for someone who understands digital communication, enjoys developing content strategies, and can transform marketing objectives into structured, engaging, and consistent social media campaigns.
The successful candidate will be responsible for developing and maintaining content calendars, coordinating campaign timelines, identifying relevant content opportunities, and ensuring that social media activities align with the companys brand identity, marketing goals, and target audience. The role involves working closely with marketing professionals, graphic designers, copywriters, video editors, and other stakeholders to ensure that content is delivered on time and published according to approved plans.
The ideal candidate should possess strong organizational skills, creativity, communication abilities, and an understanding of social media trends and audience behavior. They should be comfortable managing multiple projects, adjusting content schedules when priorities change, and using digital tools to streamline content planning and campaign execution.
Progressive Technology welcomes applications from motivated professionals, early-career candidates, and individuals who are eager to build their expertise in social media marketing and digital campaign management.
2. Key Responsibilities
- Develop Social Media Content Calendars: Create, organize, and maintain detailed content calendars outlining planned posts, campaign themes, publishing dates, platforms, content formats, captions, and responsible team members.
- Plan Digital Marketing Campaigns: Translate marketing objectives into structured social media campaigns that support brand awareness, audience engagement, lead generation, product promotion, and customer communication.
- Coordinate Content Scheduling: Organize publishing schedules across platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, and other relevant channels according to the companys marketing strategy.
- Manage Campaign Timelines: Establish content deadlines, approval dates, review periods, and publication milestones to ensure campaigns are delivered efficiently and consistently.
- Collaborate with Creative Teams: Work with designers, copywriters, video editors, content creators, and marketing specialists to coordinate the production and delivery of campaign materials.
- Research Content Opportunities: Monitor industry developments, audience interests, seasonal events, relevant awareness days, and emerging social media trends to identify opportunities for timely and engaging content.
- Maintain Brand Consistency: Ensure that scheduled content follows approved brand guidelines, tone of voice, visual identity, messaging standards, and communication objectives.
- Prepare Content Briefs: Develop clear briefs outlining campaign goals, target audiences, key messages, creative requirements, calls to action, and expected deliverables.
- Coordinate Content Approvals: Track draft submissions, stakeholder feedback, revisions, and final approvals before content is scheduled for publication.
- Monitor Campaign Performance: Review available engagement metrics, reach, impressions, clicks, audience growth, and other relevant performance indicators to evaluate content effectiveness.
- Optimize Publishing Plans: Use performance insights and audience engagement patterns to recommend improvements to posting frequency, content formats, campaign timing, and topic selection.
- Manage Multiple Campaigns: Maintain visibility across simultaneous campaigns and ensure that competing deadlines, platform requirements, and business priorities are handled effectively.
- Support Cross-Channel Marketing: Coordinate social media content with email marketing, website updates, blog publications, product launches, promotional activities, and other marketing initiatives.
- Maintain Documentation: Keep content calendars, campaign briefs, approval records, publishing schedules, and performance summaries accurate and accessible to authorized team members.
- Identify Scheduling Risks: Recognize potential delays, missing assets, conflicting publication dates, and other issues that could affect campaign delivery, and communicate them promptly.
- Follow Platform Guidelines: Ensure planned content respects relevant platform policies, copyright requirements, accessibility considerations, and company communication standards.
- Contribute to Continuous Improvement: Recommend new planning methods, workflow improvements, and content coordination practices that increase productivity and campaign consistency.
3. Required Skills and Qualifications
- A bachelors degree or diploma in Marketing, Digital Marketing, Communications, Journalism, Media Studies, Business Administration, or a related field is preferred but not always mandatory.
- Strong written and verbal communication skills, with the ability to organize ideas clearly and professionally.
- An understanding of major social media platforms and their content formats, publishing practices, and audience characteristics.
- Excellent planning, scheduling, prioritization, and time-management skills.
- The ability to develop structured content calendars and manage several campaign deadlines simultaneously.
- Familiarity with content planning, social media management, and project coordination tools.
- Strong attention to detail when reviewing publishing dates, captions, links, creative assets, and campaign requirements.
- Basic knowledge of digital marketing principles, audience segmentation, brand positioning, and campaign objectives.
- The ability to collaborate effectively with creative teams, marketing managers, and other internal stakeholders.
- Strong problem-solving skills and the ability to adapt quickly when campaign requirements change.
- A willingness to learn new digital tools, social media features, content formats, and marketing techniques.
- Professional judgment when handling unpublished campaign information, brand assets, and internal communications.
4. Experience
Progressive Technology is open to candidates with different levels of professional experience, depending on the requirements of the position.
Entry-Level Candidates and Freshers: Applicants with limited professional experience may be considered if they demonstrate strong organizational abilities, communication skills, creativity, and an interest in digital marketing. Academic projects, internships, personal content calendars, volunteer activities, and social media projects can help demonstrate relevant skills.
Candidates with 1–3 Years of Experience: Previous experience in social media coordination, content planning, digital marketing, campaign scheduling, or marketing administration is beneficial. Candidates should be comfortable maintaining publishing calendars, coordinating content approvals, and supporting multiple campaigns.
Experienced Professionals: Candidates with additional experience may be expected to manage complex campaign schedules, coordinate cross-functional teams, evaluate performance trends, and recommend improvements to content planning workflows.
Experience with social media scheduling platforms, analytics dashboards, spreadsheet-based planning, or content management systems is an advantage. However, the final experience requirements will depend on the position level and the companys hiring needs.
5. Working Hours
- Employment Type: Full-time or part-time, depending on the vacancy.
- Typical Full-Time Schedule: Approximately 40 hours per week.
- Part-Time Schedule: Based on agreed working hours and campaign requirements.
- Working Days: Generally Monday to Friday, subject to the teams operating schedule.
- Remote Work: Remote or hybrid arrangements may be available where supported by the position.
- Flexibility: Some flexibility may be required to coordinate campaign launches, scheduled announcements, or time-sensitive content.
- Meetings: Employees may participate in virtual planning meetings, campaign reviews, progress updates, and coordination sessions.
- Deadline Management: Candidates must be able to organize their work efficiently and meet agreed delivery and publishing deadlines.
- Actual working hours, time-zone requirements, employment status, and flexibility will be communicated during the recruitment process.
6. Knowledge, Skills, and Abilities
Knowledge
- Understanding of social media marketing and content distribution strategies.
- Familiarity with editorial calendars, campaign planning frameworks, and publishing workflows.
- Knowledge of audience engagement principles, content formats, and digital communication practices.
- Awareness of social media trends, seasonal campaigns, and relevant industry developments.
- Basic understanding of marketing analytics and key performance indicators.
- Awareness of brand guidelines, copyright considerations, accessibility, and platform-specific publishing requirements.
Technical Skills
- Proficiency in Microsoft Excel, Google Sheets, or similar tools for creating and maintaining content calendars.
- Familiarity with project management tools such as Trello, Asana, Monday.com, or comparable platforms.
- Knowledge of social media management tools such as Buffer, Hootsuite, Later, or Meta Business Suite is advantageous.
- Basic familiarity with Canva or similar creative tools for reviewing and coordinating visual content.
- Ability to use social media analytics dashboards to review campaign performance.
- Comfortable working with shared documents, cloud-based collaboration platforms, and digital asset libraries.
Professional Abilities
- Organization: Maintain clear, accurate, and up-to-date campaign schedules.
- Creativity: Identify engaging content themes and contribute fresh campaign ideas.
- Communication: Coordinate requirements, updates, approvals, and deadlines effectively.
- Analytical Thinking: Interpret basic performance information and identify opportunities for improvement.
- Adaptability: Adjust schedules and priorities in response to changing business requirements.
- Teamwork: Collaborate with different departments and contribute to shared marketing goals.
- Accountability: Take ownership of assigned tasks and communicate progress or challenges promptly.
- Time Management: Balance competing deadlines without compromising content quality.
- Attention to Detail: Check dates, links, assets, captions, and approval statuses before publication.
- Continuous Learning: Stay informed about changing platform features and emerging digital marketing practices.
7. Benefits
- Competitive compensation based on experience, skills, responsibilities, and employment type.
- Potential remote or hybrid working opportunities.
- Opportunities to develop expertise in social media marketing, campaign coordination, and content strategy.
- Practical experience with digital marketing tools, publishing workflows, and campaign analytics.
- Access to learning resources, professional development activities, or relevant training where available.
- Opportunities to collaborate with marketing, creative, and communications professionals.
- A structured working environment that encourages organization, collaboration, and continuous improvement.
- Potential opportunities to take on additional responsibilities as skills and experience develop.
- Recognition for contributions to campaign delivery, content quality, and team objectives.
- The opportunity to build a professional portfolio of content calendars, campaign plans, and marketing coordination work, subject to company confidentiality requirements.
- Specific salary, leave entitlements, insurance, bonuses, equipment allowances, and other benefits will be confirmed in the official employment offer. Benefits are not guaranteed unless expressly included in the applicable employment terms.
8. Why Join Progressive Technology?
Joining Progressive Technology offers an opportunity to contribute to digital marketing initiatives where planning, creativity, and coordination play an important role in campaign success.
As a Social Media Content Planner, you will help transform marketing ideas into organized publishing plans that enable teams to communicate consistently with their audiences. Your work will contribute to brand visibility, audience engagement, campaign execution, and the overall effectiveness of digital communication.
The position is suitable for individuals who enjoy combining creative thinking with structured planning. It provides opportunities to strengthen project coordination skills, develop familiarity with digital marketing analytics, and learn how different content formats support business objectives.
You will have the opportunity to collaborate with colleagues across creative and marketing functions, develop practical experience in managing publishing schedules, and contribute ideas that improve campaign workflows.
For candidates who are building a career in digital marketing, this role can provide a foundation for future opportunities in content strategy, social media management, digital campaign management, marketing operations, and broader marketing coordination.
Progressive Technology seeks individuals who demonstrate initiative, reliability, professionalism, and a willingness to learn. If you enjoy organizing ideas, managing deadlines, and helping digital campaigns run smoothly, this position may be an excellent opportunity to develop your career.