Social Media & Campaign Lead — Night Shift

MicroSourcing; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare coverage

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Collaborative work environment

Job summary

MicroSourcing in the Philippines is seeking a Social Media Manager to lead planning, execution, and optimization of our social channels and integrated campaigns. You will own content calendars, multi-channel campaigns, and performance analytics to drive leads and brand growth.

Ideal candidates have 2+ years in social media or digital marketing, strong written communication, and experience with paid and organic strategies in regulated industries. On-site role with night shift flexibility.

Qualifications

• Minimum 2 years of experience in social media management, digital marketing, or campaign management.
• Experience managing multiple campaigns simultaneously with strong attention to detail.
• Strong understanding of paid and organic social strategies.
• Comfort working in regulated or compliance-sensitive industries (financial services, tax, insurance, legal, healthcare preferred).
• Proficiency with marketing tools (e.g., Meta Ads Manager, Google Analytics, CRM platforms, email/SMS tools).
• Excellent written communication skills

Responsibilities

• Develop and manage Optima’s social media content calendar across platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok and emerging channels).
• Create, schedule, and publish engaging, brand-aligned content including static posts, short-form video, stories, and community posts.
• Monitor social channels daily which include responding to comments, escalating issues, and identifying opportunities for engagement or reputation protection.
• Plan and execute multi-channel marketing campaigns (email, SMS, social, landing pages) designed to generate qualified leads and drive conversions across digital channels.
• Own campaign performance from launch through post-campaign analysis, with a focus on leads generated, conversion rates, and ROI.
• Maintain accurate tracking, tagging, and attribution to measure campaign effectiveness.
• Partner with internal stakeholders to support seasonal initiatives, product launches, promotions, and reputation-management efforts.
• Review all creative for message accuracy, empathy, clarity, and compliance.
• Adapt campaign and social content based on performance insights and audience behavior.
• Track and report on KPIs including engagement, CTR, conversion rate, CPA, Conversion Rate, and ROI.
• Use performance data to refine targeting, messaging, and channel mix to improve lead quality and conversion outcomes.
• Analyze trends and recommend optimizations to improve reach, engagement, and conversion.
• Provide leadership with clear reporting that connects campaign activity to business results.

Skills

Social media management

Digital marketing

Campaign management

Paid and organic social

Content creation

Marketing tools

Tools

Meta Ads Manager

Google Analytics

CRM platforms

Email/SMS tools

Job description

MicroSourcing in the Philippines is seeking a Social Media Manager to lead planning, execution, and optimization of our social channels and integrated campaigns. You will own content calendars, multi-channel campaigns, and performance analytics to drive leads and brand growth.

Ideal candidates have 2+ years in social media or digital marketing, strong written communication, and experience with paid and organic strategies in regulated industries. On-site role with night shift flexibility.