Social Media and Admin VA

VA Masters; Philippines; On-site; PHP 360,000 - 600,000; Full time

Job summary

VA Masters in the Philippines is seeking a creative Social Media Manager to own our Instagram presence for a luxury travel brand. You will craft polished posts, reels, and stories, shape captions in a refined boutique voice, and engage with a growing community.

This role starts focused on social content and evolves into broader administrative support as the business grows. You should be organized, polished, and eager to grow with us, bringing ideas that lift the brand and help us reach a

Qualifications

• Proven Instagram content management experience with posts, reels, and stories.
• Excellent written copy in boutique luxury travel voice.
• Strong photo/video editing and repurposing skills.
• Experience with content calendars and scheduling tools.
• Proactive communicator who stays organized and meets deadlines.

Responsibilities

• Build and schedule Instagram posts, reels, and stories using brand kit and templates.
• Transform photos and videos into polished, on-brand content.
• Write captions and hashtags in a luxury travel voice.
• Engage with comments and DMs to grow the community.
• Maintain visual consistency and brand cohesion across feed.
• Track performance and suggest improvements to grow reach.
• As the role grows, assist with email, calendar management, CRM updates.
• Handle client follow-ups from a work email and light website updates.

Skills

Instagram content management

Canva proficiency

Copywriting

Photo/video editing

Content scheduling tools

Community engagement (comments/DMs)

Organization/time management

Communication skills

Tools

CapCut

WordPress

Job description

Job Summary

A luxury travel brand sells the dream before it sells the trip, and a creative Social Media Manager will set the scene on Instagram for ours. You will build and run our Instagram presence in the luxury travel space, shaping our photos and videos into polished posts, reels, and stories, writing captions in a refined boutique travel voice, and engaging with our growing community. The role is meant to grow into broader administrative support over time, so we are looking for someone organized, polished, and eager to grow with us.

Key Responsibilities

• Build and schedule Instagram posts, reels, and stories using our brand kit and Canva templates
• Transform raw photos and videos into polished, on-brand content
• Write captions, hashtags, and descriptions in a boutique luxury travel voice
• Answer comments and direct messages to build and nurture our community
• Keep the content feed consistent, visually cohesive, and true to our brand
• Track post performance and recommend improvements to grow reach and engagement
• As the role grows, take on email and calendar management and keep CRM records current
• As the role grows, manage client follow-ups from a dedicated work email and make light website content updates

Mandatory Skills

• Proven experience managing Instagram content, including posts, reels, and stories
• Strong proficiency in Canva, including working from existing templates and brand kits
• Excellent copywriting skills with the ability to match a polished, luxury brand voice
• Experience editing and repurposing photos and short-form video
• Experience with content scheduling tools
• Experience handling community engagement, including comments and DMs
• Thorough in your checking, timely in your updates, and capable of keeping yourself organized without being told what comes next
• Strong communication skills

Preferred Skills

• Experience in travel marketing, hospitality, luxury, or lifestyle content
• Experience with video editing tools such as CapCut or similar
• Familiarity with email and calendar management and CRM tools
• Basic experience updating website content (e.g., WordPress, Squarespace, or similar)
• Understanding of Instagram analytics and hashtag strategy
• Capable of rotating between several projects in a single week, using a short daily plan so no deadline is missed

Why Join Us

Come in at the very beginning of a new luxury travel brand and help shape its voice and presence. You will work directly with the owner, have room to bring your own creative ideas, and watch your responsibilities grow as the business grows. If you love beautiful content and want a role with real growth potential, we would love to hear from you.