Social Media Manager

VA Masters; Biñan; On-site; PHP 240,000 - 420,000; Full time

Job summary

vamasters, Inc. seeks a Social Media Manager to shape our luxury travel brand on Instagram, transforming photos and videos into polished posts, reels, and stories, and crafting captions in a refined boutique voice while actively engaging with our growing community.

The role focuses on content creation and community building with growth potential into broader administrative tasks. We value organized, polished, self-motivated individuals eager to contribute ideas and grow with the brand.

Qualifications

• Proven experience managing Instagram content, including posts, reels, and stories.
• Strong proficiency in Canva with templates and brand kits.
• Excellent copywriting skills, with ability to match a polished, luxury brand voice.
• Experience editing and repurposing photos and short-form video.
• Experience with content scheduling tools.
• Experience with community engagement, including comments and DMs.
• Principled, painstaking, and self-managing in your day-to-day work.
• Strong communication skills.
• Experience in travel, hospitality, luxury, or lifestyle content.
• Experience with CapCut or similar video editors.
• Familiarity with email and calendar management and CRM tools.
• Basic experience updating website content (e.g., WordPress, Squarespace, or similar).
• Understanding of Instagram analytics and hashtag strategy.
• Adept at dividing your focus across several projects and finishing each on time.

Responsibilities

• Create and schedule Instagram posts, reels, and stories with our brand kit and Canva templates
• Turn raw photos and videos into polished, on-brand content
• Write captions, hashtags, and descriptions in a boutique luxury travel voice
• Reply to comments and direct messages to build and nurture our community
• Keep the content feed consistent, visually cohesive, and true to our brand
• Track post performance and recommend improvements to grow reach and engagement
• As the role grows, handle email and calendar, and keep CRM records current
• As the role grows, take care of client follow-ups from a dedicated work email and make light website content updates

Skills

Instagram content management

Canva proficiency

Copywriting (luxury voice)

Photo/video editing

Content scheduling tools

Community engagement

Self-management

Strong communication

Travel luxury content experience

CapCut video editing

Email/calendar/CRM familiarity

Basic website content updates

Instagram analytics & hashtags

Multitask across projects

Job description

Job Summary:

Luxury travelers will meet our brand on Instagram through a creative Social Media Manager, who builds and runs our presence in the luxury travel space. You will turn our photos and videos into polished posts, reels, and stories, write captions in a refined boutique travel voice, and engage with our growing community. The role is designed to expand over time into broader administrative support, so organized, polished, and eager to grow with us is what fits.

Key Responsibilities:

• Create and schedule Instagram posts, reels, and stories with our brand kit and Canva templates
• Turn raw photos and videos into polished, on-brand content
• Write captions, hashtags, and descriptions in a boutique luxury travel voice
• Reply to comments and direct messages to build and nurture our community
• Keep the content feed consistent, visually cohesive, and true to our brand
• Track post performance and recommend improvements to grow reach and engagement
• As the role grows, handle email and calendar, and keep CRM records current
• As the role grows, take care of client follow-ups from a dedicated work email and make light website content updates

Mandatory Skills:

• Proven experience managing Instagram content, including posts, reels, and stories
• Strong proficiency in Canva, including working from existing templates and brand kits
• Excellent copywriting skills, with the ability to match a polished, luxury brand voice
• Experience editing and repurposing photos and short-form video
• Experience with content scheduling tools
• Experience with community engagement, including comments and DMs
• Principled, painstaking, and self-managing in your day-to-day work
• Strong communication skills

Preferred Skills:

• Experience in travel, hospitality, luxury, or lifestyle content
• Experience with video editing tools such as CapCut or similar
• Familiarity with email and calendar management and CRM tools
• Basic experience updating website content (e.g., WordPress, Squarespace, or similar)
• Understanding of Instagram analytics and hashtag strategy
• Adept at dividing your focus across several projects and finishing each on time

Why Join Us:

Come in at the very beginning of a new luxury travel brand and help shape its voice and presence. You will work directly with the owner, have room to bring your own creative ideas, and watch your responsibilities grow as the business grows. If you love beautiful content and want a role with real growth potential, we'd love to hear from you.