Job Summary:
A proactive Social Media VA will manage the social presence of two very different brands: a growing consumer product brand expanding into social commerce, and a locally focused B2B LinkedIn outreach initiative written in the founder's voice. You will create engaging, video-first content, launch and support shop-based sales channels, and actively generate local business leads. A strategic self-starter who finds opportunities and drives results, and not an order-taker, is who we need.
Key Responsibilities:
- Plan, create, and schedule content for Instagram, Pinterest, Facebook, and TikTok that earns real engagement
- Support the launch and growth of TikTok Shop and Facebook Shop with content designed to drive product sales
- Produce video-first content such as product demonstrations, close-up visuals, and user-generated-style clips
- Write captions that carry clean, transparent product messaging with a focus on quality and sourcing
- Ghostwrite LinkedIn posts, connection requests, and messages in the founder's voice, weaving in faith-informed leadership themes
- Research and filter local business owners and executives using LinkedIn Sales Navigator
- Run personalized outreach, manage replies, and steer conversations toward meetings
- Bring new ideas, campaigns, and lead sources forward on your own, without waiting for direction
- Track content and outreach performance and share insights and recommendations
Mandatory Skills:
- Proven experience managing social media accounts across multiple platforms
- Experience creating short-form video content for TikTok, Instagram Reels, or similar platforms
- Proficiency with LinkedIn Sales Navigator and B2B lead research and filtering
- Excellent written English, with the ability to ghostwrite convincingly in another person's voice
- Familiarity with American non-denominational Christian communication and the ability to write about faith in business without sounding preachy or divisive
- Strategic, proactive mindset with the ability to generate leads and ideas independently
- Principled, painstaking, and self-managing in your day-to-day work
- Strong communication skills
Preferred Skills:
- Hands-on experience with TikTok Shop or Facebook Shop
- Background in B2B outreach, social selling, or LinkedIn ghostwriting
- Experience with Canva, CapCut, or similar design and video tools
- Experience creating UGC-style content for physical products
- Experience writing for faith-based or values-driven audiences
- Adept at dividing your focus across several projects and brands and finishing each on time
Why Join Us:
Own the social strategy for two brands and watch your ideas turn into real sales and relationships. You will work closely with a founder who values initiative, with room to grow your role as the brands expand. If you love creating, strategizing, and driving results, we'd love to hear from you.