Job Summary:
Two distinct brands will find their social voice through a proactive Social Media VA: a growing consumer product brand expanding into social commerce, and a locally focused B2B LinkedIn outreach initiative written in the founder's voice. You will create engaging, video-first content, launch and support shop-based sales channels, and actively generate local business leads. A strategic self-starter who finds opportunities and drives results, and not an order-taker, is who we need.
Key Responsibilities:
- - Plan, create, and schedule content for Instagram, Pinterest, Facebook, and TikTok that drives real engagement
- - Support the launch and growth of TikTok Shop and Facebook Shop with content built to drive product sales
- - Produce video-first content such as product demonstrations, close-up visuals, and user-generated-style clips
- - Write captions that carry clean, transparent product messaging with a focus on quality and sourcing
- - Ghostwrite LinkedIn posts, connection requests, and messages in the founder's voice, applying faith-informed leadership themes
- - Research and filter local business owners and executives with LinkedIn Sales Navigator
- - Run personalized outreach, handle replies, and move conversations toward meetings
- - Put forward new ideas, campaigns, and lead sources on your own, without waiting for direction
- - Track content and outreach performance and share insights and recommendations
Mandatory Skills:
- - Proven experience managing social media accounts across multiple platforms
- - Experience creating short-form video content for TikTok, Instagram Reels, or similar platforms
- - Proficiency with LinkedIn Sales Navigator and B2B lead research and filtering
- - Excellent written English, with the ability to ghostwrite convincingly in another person's voice
- - Familiarity with American non-denominational Christian communication and the ability to write about faith in business without sounding preachy or divisive
- - Strategic, proactive mindset with the ability to generate leads and ideas independently
- - Self-driven, exacting, and consistent when working solo
- - Strong communication skills
Preferred Skills:
- - Hands-on experience with TikTok Shop or Facebook Shop
- - Background in B2B outreach, social selling, or LinkedIn ghostwriting
- - Experience with Canva, CapCut, or similar design and video tools
- - Experience creating UGC-style content for physical products
- - Experience writing for faith-based or values-driven audiences
- - Able to carry several projects and brands forward at once without a dip in quality
Why Join Us:
Own the social strategy for two brands and watch your ideas turn into real sales and relationships. You will work closely with a founder who values initiative, with room to grow your role as the brands expand. If you love creating, strategizing, and driving results, we'd love to hear from you.