Shopper Marketing Manager

Colgate Palmolive; Taguig; Vor Ort; PHP 600.000 - 1.000.000; Vollzeit

Zusammenfassung

Colgate-Palmolive in Taguig is seeking a skilled in-store marketing professional to lead development and execution of activation programs and Go-to-Market plans for NPIs in the Philippines.

You will translate consumer insights into shopper experiences, manage category activity, and collaborate with local teams to elevate brand presence at the point-of-sale.

Qualifikationen

• Minimum 3 years functional experience, Key Accounts/ Modern Trade experience is required
• Minimum 5 years professional experience
• General marketing knowledge gained during study or internship
• Strong analytical skills to be able to prepare analysis using tools like MS Excel, Nielsen, pricing reports, etc.
• Business-savvy, strong field execution and high-level of customer and trade understanding
• Strong Leadership and analytical and skills
• Strong verbal and written communication skills
• Ability to communicate in a clear, focused, persuasive manner

Aufgaben

• Local Commercial Activation
• Develops shopper marketing programs: Retail Environment Innovation and Customer Collaboration based on Consumer & Category insights.
• Supports implementation of the category activity grid and new product Go-to-Market
• Responsible for creating impactful in-store displays, shopper communication & POSM menu in order to elevate brand superiority
• Develops promo packaging artworks ensuring cross functional approvals
• Prepares Selling Kit to support (5P's communication tools, trade selling stories, New Product activation programs, etc) for the Customer Development Team to execute the plans.
• Supports the co-creation of customer amplification plans together with the Retail Environment Manager & Local teams.
• Works with In Store Management to ensure excellent in store execution and 5P's implementation.
• Financial Accountabilities
• D&P budget management for category
• Shopper Capability
• Champions and extends shopper capability across commercial teams

Kenntnisse

In-store marketing

Category insights

MS Excel

Shopper marketing

Trade communications

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Nielsen

Pricing reports

Jobbeschreibung

No Relocation Assistance Offered

Job Number #176812 - Taguig, National Capital Region (NCR), Philippines

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous, we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Job Summary

The role leads the development and implementation of In-Store Marketing activation programs and develops new product Go-to-Market plans for NPIs

Key Responsibilities

• Local Commercial Activation
• Develops shopper marketing programs: Retail Environment Innovation and Customer Collaboration based on Consumer & Category insights.
• Supports implementation of the category activity grid and new product Go-to-Market
• Responsible for creating impactful in-store displays, shopper communication & POSM menu in order to elevate brand superiority
• Develops promo packaging artworks ensuring cross functional approvals
• Prepares Selling Kit to support (5P's communication tools, trade selling stories, New Product activation programs, etc) for the Customer Development Team to execute the plans.
• Supports the co-creation of customer amplification plans together with the Retail Environment Manager & Local teams.
• Works with In Store Management to ensure excellent in store execution and 5P's implementation.
• Financial Accountabilities
• D&P budget management for category
• Shopper Capability
• Champions and extends shopper capability across commercial teams

Qualifications

• Minimum 3 years functional experience, Key Accounts/ Modern Trade experience is required
• Minimum 5 years professional experience
• General marketing knowledge gained during study or internship
• Strong analytical skills to be able to prepare analysis using tools like MS Excel, Nielsen, pricing reports, etc.
• Business-savvy, strong field execution and high-level of customer and trade understanding
• Strong Leadership and analytical and skills
• Strong verbal and written communication skills
• Ability to communicate in a clear, focused, persuasive manner

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.