Shopper and Channel Marketing Executive (Mass Supermarkets)

Magnum Ice Cream Co.; Philippines; Hybrid; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible ways of working

Health, wellbeing and life outside of

Time off to rest and recharge

Ongoing learning and development

Job summary

Magnum Ice Cream Co. is seeking a Shopper and Channel Marketing Executive in the Philippines to grow offline and online ice cream sales.

You will collaborate with Field Sales, Aggregator, and Online partners to enhance availability, visibility and activation in trade. You will analyze shopper, channel, area and customer performance to identify opportunities for in-store growth and online penetration, and you will drive omni-channel expansion across eCommerce, quick commerce and retailer

Qualifications

• Experience in trade, shopper marketing, channel strategy or field sales.
• Strong data analytics and ability to build business stories from data.
• Familiarity with PowerBI and database tools for insights.

Responsibilities

• Translate brand and retail priorities into shopper and channel programs focusing on availability, visibility and activation.
• Partner with Field Sales to land shopper and channel programs in-trade and hit annual targets.
• Analyze channel, brand, area and customer performance to identify growth opportunities.
• Use growth drivers, insights and trends to sharpen plans.
• Establish governance with cross-functional teams to ensure execution.
• Conduct post-launch evaluation to measure effectiveness of channel programs.
• Drive omni‑channel growth with Digital Commerce teams to maximize online touchpoints and growth across eCommerce and retailer platforms.

Skills

Trade experience

Shopper marketing

Channel strategy

Field sales

Data analytics

PowerBI

Tools

PowerBI

AFOSAP database tools

Job description

## Shopper and Channel Marketing Executive (Mass Supermarkets)Apply: Mangahan: Full time: Posted Today: End Date: November 23, 2026 (30 days left to apply): R-1095**Life tastes better with ice cream**With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‐play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work.We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‐performance, collaborative and focused on getting things done.We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.**The role**This role will be tasked with growing the assigned Selecta Ice Cream offline and online business by working with our Field Sales, Aggregator, and Online customer partners to enhance availability, visibility, and activation plans in trade. Also, this role will be responsible for analyzing shopper, channel, area, and customer performance to identify opportunities for in-store business growth and increased online penetration in our big box and retailers.**What you'll be responsible for*** Translates Brand & Retail priorities into Ice Cream Shopper & Channel programs in terms of availability, visibility and activation.* Partner with Field Sales in landing shopper and channel programs in-trade, and achieving annual targets.* Analyze channel, brand, area, and customer performance to identify opportunities to grow the ice cream category.* Use shopper and category growth drivers, channel insights, shopping missions and retail trends to sharpen plans.* Co-establish governance and rhythm with other Development Groups to ensure follow through of plans created.* Complete post-launch evaluation to measure effectivity of total channel programs.* Establish strong governance, ways of working, process improvements, or cross-functional engagement routines to ensure timely execution and effective delivery of key SCM priorities.* Directly reporting to the Senior Shopper and Channel Assistant Marketing Manager.* Drive omni-channel growth by partnering with Digital Commerce teams to maximize online touchpoints, strengthen digital shelf presence, improve online conversion, and accelerate growth across eCommerce, quick commerce, and retailer-owned online platforms.* Reports to the Shopper & Channel Marketing Managers for Modern Trade and General Trade, collaborating closely with cross-functional teams to deliver channel growth objectives. **We're looking for someone who*** Has experience in trade, shopper marketing, channel strategy, or field salesand can operate confidently in the fast-moving consumer goods industry* Brings strong skills in data analytics, and is familiar with the use of PowerBI/AFOSAP database tools* Is capable of high-level data and business storytelling* Can work well under tight deadlines* Thinks end-to-end and takes ownerships for results* Is comfortable working in a fast-moving, evolving organisation* Values collaboration, clarity and low-ego ways of working **What you'll get**Alongside meaningful work and strong development, we offer a reward package that typically includes· Market-competitive pay and performance related rewards· Flexible ways of working· Support for health, wellbeing and life outside of work· Time off to rest and recharge· Ongoing learning and development opportunities**Why join us?**This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.* Roles with real accountability and visible impact* Free to move fast, experiment and challenge how things are done* Continuous learning and development as the business grows* Reward linked to performance and contribution.Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.**Ready to build the future of Ice Cream?**If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.**Additional information**The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.