Shopper and Channel Marketing Executive (Premium Supermarkets)

Magnum RFM Ice Cream, Inc. (Selecta Philippines); Abra de Ilog; On-site; PHP 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Market-competitive pay

Flexible ways of working

Health and wellbeing support

Time off to rest and recharge

Ongoing learning and development

Job summary

Magnum RFM Ice Cream, Inc. (Selecta Philippines) is seeking a Senior Shopper & Channel Marketing professional to grow the offline and online ice cream business by partnering with Field Sales, Aggregator, and Online partners.

You will analyze shopper, channel, area, and customer performance to identify opportunities for in-store growth and online penetration, aligning with Modern Trade and General Trade teams.

Qualifications

• Experience in trade, shopper marketing, channel strategy, or field sales in FMCG.
• Strong data analytics skills and ability to tell data-driven stories.
• Familiar with PowerBI and AFOSAP database tools.
• Ability to work under tight deadlines.
• End-to-end thinking with ownership of results.

Responsibilities

• Translate Brand & Retail priorities into Ice Cream Shopper & Channel programs focusing on availability, visibility, and activation.
• Collaborate with Field Sales to land shopper and channel programs in-trade and hit annual targets.
• Analyze channel, brand, area, and customer performance to identify growth opportunities.
• Use shopper and category insights and retail trends to sharpen plans.
• Co-establish governance with Development Groups to ensure plan execution.
• Conduct post-launch evaluation of total channel programs.
• Drive governance and improved ways of working to ensure timely delivery of SCM priorities.
• Report to Senior Shopper and Channel Assistant Marketing Manager.
• Lead omni-channel growth with Digital Commerce teams for online touchpoints and conversions.
• Support cross-functional teams to deliver channel growth objectives.

Skills

Data analytics

PowerBI

AFOSAP database tools

Tools

PowerBI

AFOSAP

Job description

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

This role will be tasked with growing the assigned Selecta Ice Cream offline and online business by working with our Field Sales, Aggregator, and Online customer partners to enhance availability, visibility, and activation plans in trade. Also, this role will be responsible for analyzing shopper, channel, area, and customer performance to identify opportunities for in-store business growth and increased online penetration in our big box and retailers.

What you’ll be responsible for

• Translates Brand & Retail priorities into Ice Cream Shopper & Channel programs in terms of availability, visibility and activation.

• Partner with Field Sales in landing shopper and channel programs in-trade, and achieving annual targets.

• Analyze channel, brand, area, and customer performance to identify opportunities to grow the ice cream category.

• Use shopper and category growth drivers, channel insights, shopping missions and retail trends to sharpen plans.

• Co-establish governance and rhythm with other Development Groups to ensure follow through of plans created.

• Complete post-launch evaluation to measure effectivity of total channel programs.

• Establish strong governance, ways of working, process improvements, or cross-functional engagement routines to ensure timely execution and effective delivery of key SCM priorities.

• Directly reporting to the Senior Shopper and Channel Assistant Marketing Manager.

• Drive omni-channel growth by partnering with Digital Commerce teams to maximize online touchpoints, strengthen digital shelf presence, improve online conversion, and accelerate growth across eCommerce, quick commerce, and retailer-owned online platforms.

• Reports to the Shopper & Channel Marketing Managers for Modern Trade and General Trade, collaborating closely with cross-functional teams to deliver channel growth objectives.

We’re looking for someone who

• Has experience in trade, shopper marketing, channel strategy, or field sales and can operate confidently in the fast-moving consumer goods industry

• Brings strong skills in data analytics, and is familiar with the use of PowerBI/AFOSAP database tools

• Is capable of high‑level data and business storytelling

• Can work well under tight deadlines

• Thinks end‑to‑end and takes ownerships for results

• Is comfortable working in a fast-moving, evolving organisation

• Values collaboration, clarity and low‑ego ways of working

What you’ll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.