SEO Outreach Specialist - Publisher Relationship Development

Progressive Technology; Candelaria; Remote; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Remote work options

Professional development

Career advancement

Tools and resources

International publisher network

Job summary

Progressive Technology is seeking a proactive SEO Outreach Specialist – Publisher Relationship Development to strengthen our digital presence through publisher partnerships and high-quality backlink acquisition. You will identify relevant sites, build relationships with publishers and editors, and run outreach campaigns.

Collaborate with SEO and content teams to drive organic growth while maintaining ethical outreach practices.

Qualifications

• Bachelor's degree or equivalent in Marketing or related field.
• Solid understanding of off-page SEO and link-building.
• Excellent written and verbal communication.
• Proven ability to identify relevant publishers and evaluate site quality.
• Experience with guest posting, editorial backlinks, and digital PR.
• Strong research, organizational, and analytical skills.
• Ability to personalize outreach messages that generate responses.
• Familiarity with SEO tools like Ahrefs, Semrush, Moz, Majestic.
• Proficient in spreadsheets and contact management tools.

Responsibilities

• Build and maintain relationships with publishers, bloggers, editors, and webmasters.
• Identify high-quality backlink opportunities through guest posting and collaborations.
• Plan and manage personalized outreach campaigns.
• Negotiate placements and maintain long-term partnerships.
• Monitor backlinks, referral traffic, and search visibility.
• Collaborate with SEO and content teams to align outreach with goals.

Skills

SEO knowledge

Written communication

Email outreach

Publisher relationships

Research skills

Analytical skills

Negotiation

Ethical SEO practices

Education

Bachelor's degree

Tools

Ahrefs

Semrush

Moz

Majestic

Google Sheets

Excel

Job description

Job Summary

Progressive Technology is seeking a proactive, relationship-oriented, and results-driven SEO Outreach Specialist – Publisher Relationship Development to strengthen our digital presence through strategic publisher partnerships, high-quality backlink acquisition, and effective outreach campaigns.

The successful candidate will be responsible for identifying relevant websites, building relationships with publishers, bloggers, editors, webmasters, and digital content creators, and securing valuable link-building opportunities that support organic search growth. This role requires a combination of SEO knowledge, professional communication, relationship management, content evaluation, and analytical skills.

As an SEO Outreach Specialist, you will develop and execute outreach strategies that improve website authority, increase referral traffic, strengthen search engine visibility, and support broader digital marketing objectives. You will work closely with SEO specialists, content marketers, and digital marketing teams to ensure that all outreach activities align with search engine best practices and organizational goals.

This position is ideal for someone who enjoys building professional relationships, negotiating collaboration opportunities, researching websites, and contributing to measurable digital marketing results.

Key Responsibilities

• Publisher Relationship Development: Build and maintain professional relationships with website publishers, bloggers, editors, journalists, webmasters, and relevant online content creators.
• Strategic Link Building: Identify and pursue high-quality backlink opportunities through guest posting, editorial contributions, resource page placements, digital partnerships, and relevant content collaborations.
• Website Prospecting: Research and identify authoritative websites within relevant industries and niches that offer opportunities for meaningful SEO partnerships.
• Outreach Campaign Management: Plan, execute, and manage personalized email outreach campaigns to publishers and website owners.
• Communication and Negotiation: Communicate professionally with publishers, discuss collaboration opportunities, negotiate placement requirements, and maintain positive long-term relationships.
• Prospect Evaluation: Assess potential publisher websites based on domain authority indicators, organic traffic, topical relevance, content quality, audience engagement, and backlink profiles.
• Content Collaboration: Coordinate with content writers and marketing teams to develop relevant guest articles, contributed content, and other publisher-ready materials.
• Follow-Up Management: Maintain consistent communication with prospects, follow up on unanswered outreach messages, and manage ongoing publisher conversations.
• Relationship Database Management: Maintain accurate records of publisher contacts, outreach status, negotiations, agreed placements, and partnership history.
• SEO Performance Monitoring: Track acquired backlinks, referral traffic, keyword visibility, and other relevant performance indicators.
• Competitor Research: Analyze competitor backlink profiles to discover potential publishers, industry publications, and new outreach opportunities.
• Quality Assurance: Ensure that acquired backlinks are relevant, natural, editorially appropriate, and aligned with ethical SEO practices.
• Campaign Reporting: Prepare regular reports covering outreach performance, response rates, successful placements, relationship development, and campaign outcomes.
• Cross-Functional Collaboration: Work with SEO, content marketing, communications, and digital strategy teams to align outreach campaigns with business priorities.
• Continuous Improvement: Research emerging SEO trends, publisher preferences, and effective outreach techniques to improve campaign performance.

Required Skills and Qualifications

• Bachelors degree or equivalent practical experience in Marketing, Digital Marketing, Communications, Journalism, Business Administration, or a related field.
• Good understanding of SEO principles, particularly off-page SEO and link-building strategies.
• Strong written and verbal communication skills.
• Excellent email outreach and professional relationship-building abilities.
• Ability to identify relevant publishers and evaluate website quality.
• Familiarity with guest posting, editorial backlinks, blogger outreach, and digital PR.
• Strong research, organization, and analytical skills.
• Ability to create personalized outreach messages that generate positive responses.
• Familiarity with SEO tools such as Ahrefs, Semrush, Moz, Majestic, or similar platforms.
• Working knowledge of Google Sheets, Microsoft Excel, and contact management tools.
• Ability to manage multiple outreach campaigns and maintain accurate records.
• Strong negotiation, follow-up, and problem-solving abilities.
• High attention to detail and commitment to ethical SEO practices.

Experience

• 1–3 years of experience in SEO outreach, link building, digital marketing, publisher relations, or a similar position is preferred.
• Previous experience communicating with bloggers, publishers, editors, and website owners is an advantage.
• Experience managing email outreach campaigns and securing relevant backlink placements is desirable.
• Familiarity with backlink analysis, competitor research, and SEO performance reporting is beneficial.
• Candidates with relevant digital marketing knowledge and strong communication skills may also be considered for entry-level opportunities.
• A portfolio demonstrating successful outreach campaigns or publisher partnerships will be an added advantage.

Working Hours

Flexible working arrangements may be available depending on project requirements and business needs.

Full-time or part-time opportunities may be considered based on organizational requirements.

Remote and work-from-home arrangements may be available for eligible positions.

Standard working schedules will be communicated during the recruitment process.

Occasional schedule flexibility may be required to coordinate with international publishers and business partners.

Employees are expected to meet campaign deadlines, maintain regular communication, and participate in scheduled team meetings.

Knowledge, Skills and Abilities

SEO and Digital Marketing Knowledge

Understanding of search engine optimization, backlink profiles, domain relevance, organic traffic, and search visibility.

Knowledge of white-hat link-building methods and ethical outreach practices.

Ability to understand how publisher relationships contribute to long-term SEO performance.

Publisher Relationship Management

Ability to establish trust and maintain productive relationships with external publishers.

Confidence in communicating collaboration proposals and negotiating partnership opportunities.

Professional approach to managing publisher expectations and resolving communication challenges.

Research and Analytical Abilities

Ability to identify valuable websites and assess their relevance to specific industries.

Competence in analyzing backlink opportunities and competitor link-building strategies.

Ability to interpret campaign metrics and recommend improvements.

Communication Skills

Excellent email writing and business communication skills.

Ability to personalize outreach messages for different publishers and audiences.

Strong follow-up and negotiation skills.

Organizational Skills

Ability to manage multiple prospects, campaigns, and deadlines simultaneously.

Strong attention to detail when maintaining contact databases and campaign reports.

Ability to work independently while contributing effectively to a collaborative team.

Technical Abilities

Familiarity with SEO research platforms and outreach management software.

Competence in spreadsheets, email platforms, and digital collaboration tools.

Willingness to learn new marketing technologies and publisher research methods.

Benefits

Progressive Technology aims to provide a professional and supportive environment where employees can strengthen their digital marketing expertise and develop meaningful career opportunities.

• Competitive compensation based on experience, skills, and role responsibilities.
• Remote or flexible working opportunities where available.
• Opportunities to work on diverse SEO and digital marketing projects.
• Professional development and practical exposure to advanced SEO strategies.
• Opportunities to develop relationships with international publishers and industry professionals.
• Collaborative working environment with experienced marketing and SEO professionals.
• Performance recognition based on campaign quality and measurable contributions.
• Opportunities for career advancement and expanded responsibilities.
• Access to relevant digital marketing tools and learning resources, subject to company policy.

Why Join Progressive Technology?

At Progressive Technology, we recognize that successful digital marketing is built on strong relationships, strategic thinking, and continuous improvement.

You will have the opportunity to:

• Develop expertise in professional publisher outreach and strategic link building.
• Build relationships with website owners, content publishers, and digital marketing professionals.
• Work on campaigns that contribute to organic search growth and online visibility.
• Expand your knowledge of SEO tools, content marketing, and digital PR.
• Collaborate with professionals across different digital marketing functions.
• Take ownership of outreach initiatives and contribute practical ideas for improving campaign results.
• Build a long-term career in SEO, digital marketing, and online partnership development.

We value initiative, professional communication, accountability, and a willingness to learn. If you enjoy connecting with people, discovering new partnership opportunities, and creating measurable digital marketing value, this position offers an opportunity to grow with Progressive Technology.