Senior Upper-Funnel Ad Strategist — TikTok & Meta

Hebe Beauty Philippines; Taguig; On-site; PHP 500,000 - 900,000; Full time

Job summary

Hebe Beauty Philippines seeks an experienced digital ads specialist to plan and execute campaigns on Meta and TikTok, driving awareness and consideration for the brand.

You will scale top-performing content from creators and brand assets, structure campaigns by angles and audience, and collaborate with the Brand team to refine messaging and formats.

The role emphasizes upper-funnel optimization, strong analytics, and a keen eye for creative impact in beauty, FMCG, or e-commerce environments.

Qualifications

• Experience running digital ad campaigns across Meta and TikTok.
• Strong analytics to optimize performance and ROI.
• Experience in beauty/FMCG/e-commerce is a plus.

Responsibilities

• Plan and execute campaigns on Meta and TikTok to drive awareness and consideration.
• Scale top-performing creator content and brand assets.
• Structure campaigns by angles and audience; refine messaging in collaboration with Brand team.

Skills

Meta Ads

TikTok Ads

Campaign planning

Analytics

Tools

Facebook Ads Manager

TikTok Ads Manager

Job description

Hebe Beauty Philippines seeks an experienced digital ads specialist to plan and execute campaigns on Meta and TikTok, driving awareness and consideration for the brand.

You will scale top-performing content from creators and brand assets, structure campaigns by angles and audience, and collaborate with the Brand team to refine messaging and formats.

The role emphasizes upper-funnel optimization, strong analytics, and a keen eye for creative impact in beauty, FMCG, or e-commerce environments.