Senior Specialist

Gus Education (India) Llp; Hinoba-an; On-site; PHP 600,000 - 900,000; Full time

Job summary

Gus Education (India) Llp is seeking a Marketing Executive to support the performance marketing team in executing acquisition campaigns for FutureLearn’s Online Program Management (OPM) partnerships.

Working closely with the Digital Marketing Manager(s), Head of Performance Marketing and agency teams, this role contributes to paid media delivery, asset coordination, campaign tracking, and continuous optimisation of learner recruitment activity.

Responsibilities

• Support campaign execution, creative coordination, and performance tracking across Google, Meta, Bing, LinkedIn, and affiliates.
• Liaise with agency partners and internal teams to ensure campaigns launch on time, compliant with brand rules.
• Maintain campaign trackers, asset libraries, and shared calendars to support collaboration.
• Monitor daily lead volumes and media performance using Looker Studio, GA4, Power BI, and Salesforce.
• Identify underperforming segments, suggest optimisations, and escalate data issues.
• Prepare regular performance summaries to inform decision-making.
• Brief and review ad creative with the Digital Marketing Manager and external teams.
• Maintain accurate UTM structures and ensure proper tracking across ads and landing pages.
• Coordinate landing page updates and support A/B testing to improve CVR.
• Conduct audience, keyword, and competitor research to identify new opportunities.
• Support segmentation and personalised creative using insights from data sources.
• Coordinate with sales, partnerships, and product teams to align marketing materials with programme availability.
• Work with CRM and Creative teams to ensure Salesforce-integrated campaign activity.
• Assist with planning campaign launches and enrolment-driven pushes.
• Contribute to internal QA to ensure accurate campaign delivery.

Job description

Role Overview The Marketing Executive (OPM) supports the performance marketing team in executing acquisition campaigns for FutureLearn’s Online Program Management (OPM) partnerships. Working closely with the Digital Marketing Manager(s), Head of Performance Marketing and agency teams, this role contributes to paid media delivery, asset coordination, campaign tracking, and continuous optimisation of learner recruitment activity.

Key Responsibilities

Campaign Execution & Coordination

• Support the Digital Marketing Manager/s and Head of Performance Marketing with campaign execution, creative coordination, and performance tracking across Google, Meta, Bing, LinkedIn, and affiliate channels.
• Liaise with agency partners and internal teams to ensure campaigns are launched on time, in line with brand and compliance requirements.
• Maintain campaign trackers, asset libraries, and shared campaign calendars to support efficient team collaboration.

Performance Monitoring & Reporting

• Monitor daily lead volumes and media performance across active campaigns using Looker Studio, GA4, Power BI, platform dashboards, and Salesforce reports.
• Assist in identifying underperforming segments, suggesting optimisations, and escalating any data integrity or tracking issues.
• Prepare regular performance summaries to inform campaign decision-making and strategy reviews.

Asset Development & Optimisation

• Brief and review creative assets (ad copy, banners, video, etc.) in collaboration with the Digital Marketing Manager and external creative teams.
• Maintain accurate UTM structures and ensure tracking is correctly implemented across all ads and landing pages.
• Coordinate landing page updates and support A/B testing initiatives to improve CVR and user engagement.

Audience & Market Research

• Conduct audience, keyword, and competitor research to inform new campaign opportunities and targeting strategies.
• Support segmentation and creative personalisation strategies using insights from Salesforce, platform tools, and third-party data sources.

Collaboration & Cross-Team Support

• Work with sales, partnerships, and product teams to ensure marketing materials are aligned to current programme availability, pricing, and USPs.
• Collaborate with CRM and Creative teams to ensure seamless lead nurture journeys and Salesforce-integrated campaign activity.
• Support planning of campaign launches, programme announcements, and enrolment-driven pushes in line with intake timelines.
• Contribute to internal QA and review processes across key campaign launches to ensure consistent and accurate deliver