Senior SFMC Email Marketing Manager - B2B Growth

MicroSourcing; Taguig; On-site; PHP 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Paid time-off

Group life insurance

Performance bonuses

Competitive rewards

Job summary

MicroSourcing is hiring a Senior Email Marketing Manager (SFMC) to own the email strategy and lead the design and execution of sophisticated campaigns. You will mentor a growing team of marketing specialists and ensure high-impact nurture programs and automated journeys.

As the go-to SFMC expert, you’ll balance leadership with technical execution, drive lead generation, optimise customer journeys, and coach team members to grow their skills in SFMC, Journey Builder, and email marketing best

Qualifications

• Bachelor's degree in Marketing, Communications, or equivalent practical experience.
• 5+ years of progressive experience in email marketing, with at least 3 years hands-on in SFMC.
• Proven success in leading, mentoring, or training marketing teams.
• Strong track record of building and managing high-impact nurture programs and automated journeys.
• Deep knowledge of email marketing best practices, compliance, and deliverability.
• Analytical mindset, comfortable with data and using it to drive decisions.
• Exceptional communication and collaboration skills.

Responsibilities

• Own the email marketing roadmap and design multi-touch, multi-channel campaigns to drive engagement and revenue.
• Mentor the team on SFMC, Journey Builder, and email marketing best practices.
• Lead nurture and journey optimisation to guide prospects through the funnel.
• Drive testing, data-driven optimisation, and continuous improvement across campaigns.
• Leverage segmentation and data insights for personalised communications.
• Ensure compliance with Spam Act, Privacy Act, and Consumer Law; safeguard inbox deliverability.
• Translate performance data into insights for senior stakeholders and marketing strategy.

Skills

Email marketing

SFMC

Team leadership

Nurture programs

Deliverability

Analytics

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Salesforce Marketing Cloud

Marketo

Job description

MicroSourcing is hiring a Senior Email Marketing Manager (SFMC) to own the email strategy and lead the design and execution of sophisticated campaigns. You will mentor a growing team of marketing specialists and ensure high-impact nurture programs and automated journeys.

As the go-to SFMC expert, you’ll balance leadership with technical execution, drive lead generation, optimise customer journeys, and coach team members to grow their skills in SFMC, Journey Builder, and email marketing best