Senior PR & Media Strategy Leader

UNIQLO; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

UNIQLO is seeking a Public Relations professional to define strategies, manage media relations, and lead influencer collaborations in the Philippines. You will design content plans, coordinate press materials, and monitor PR outcomes across campaigns.

The role requires strong writing, editing, and presentation skills, plus proven experience as a spokesperson and in national-level PR efforts. A BA/MA in a related field is preferred.

Qualifications

• Proven working experience in public relations and influencer marketing.
• Proven track record designing and executing PR campaigns locally and nationally.
• Exceptional writing and editing skills.
• Solid experience with social media including blogs and major platforms.
• Event planning and implementation experience.
• Strong relationships with media outlets and influencers.
• Experience as a company spokesperson for broadcast and print.

Responsibilities

• Define, develop, and track KPIs underpinning business targets.
• Develop a communications plan including strategy, goals, budget, and tactics.
• Develop media strategy for high-level placements and collaborations.
• Design influencer marketing plans aligned with campaign objectives.
• Monitor industry trends and advise on communications strategies.
• Plan PR activities and schedules for press releases and articles.
• Lock-in KOLs fit to brand and objectives and manage partnerships.
• Monitor, analyze, and report PR results by campaign and season.
• Act as company spokesperson for media interviews.

Skills

Public relations

Influencer marketing

Written communication

Editing

Social media management

Event planning

Media relations

Spokesperson experience

Education

BA/MA in Public Relations, Marketing, Advertising, Communications

Job description

UNIQLO is seeking a Public Relations professional to define strategies, manage media relations, and lead influencer collaborations in the Philippines. You will design content plans, coordinate press materials, and monitor PR outcomes across campaigns.

The role requires strong writing, editing, and presentation skills, plus proven experience as a spokesperson and in national-level PR efforts. A BA/MA in a related field is preferred.