Product PR Lead: Strategic Communications & Media Strategy

UNIQLO Philippines; Pasay; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

UNIQLO Philippines is seeking a Product PR Lead to define and drive the full PR and product marketing strategy in the Metro Manila area, with responsibility for media relations, influencer campaigns, and content development.

You will plan and execute PR activities, collaborate with media and thought leaders, and monitor campaign results to inform ongoing communication strategies. Strong writing, media relations, and spokesperson experience are essential.

Qualifications

• Proven working experience in public relations, influencer marketing, and related fields.
• Proven track record designing and executing PR campaigns at local and national levels.
• Exceptional writing and editing skills.
• Solid experience with social media including blogs and major platforms.
• Event planning and execution experience.
• Strong relationships with local and national media and influencers.
• Experience acting as a company spokesperson for broadcast and print.
• Degree in Public Relations, Marketing, Advertising, Communications, or related field.

Responsibilities

• Define, develop, and track strategies and KPIs aligned to business targets.
• Develop a communications plan with strategy, goals, budget, and tactics for product marketing.
• Design media strategy for high-level placements in print, broadcast, and online media.
• Create influencer marketing plans based on campaign objectives.
• Maintain industry trend awareness and update communication strategy accordingly.
• Plan diverse PR activities—creative and traditional per campaign needs.
• Create content plans for press releases, byline articles, and keynote presentations.
• Lock in KOLs aligned to brand and objectives and monitor results per period.
• Evaluate partnership and sponsorship opportunities ongoingly.
• Leverage media relationships and manage inquiries; build thought-leader connections.

Skills

Public relations

Influencer marketing

Writing & editing

Social media management

Event planning

Media relations

Spokesperson experience

Communication strategy

Education

BA/MA in Public Relations or related field

Job description

UNIQLO Philippines is seeking a Product PR Lead to define and drive the full PR and product marketing strategy in the Metro Manila area, with responsibility for media relations, influencer campaigns, and content development.

You will plan and execute PR activities, collaborate with media and thought leaders, and monitor campaign results to inform ongoing communication strategies. Strong writing, media relations, and spokesperson experience are essential.