Senior Performance Marketing Manager

ShopBack Group; Manila; On-site; PHP 7,299,000 - 10,949,000; Full time

Job summary

ShopBack Group is seeking a senior Global Performance Marketing professional based in Manila to design and execute online media strategies across Meta, Google, TikTok, and programmatic channels for the North America market.

You will partner with local and regional teams to deliver localized campaigns, analyze data to optimize ROI, and drive growth through testing and AI-enabled workflows. The role requires collaboration across markets and strong stakeholder management.

Qualifications

• 8+ years of hands-on experience in online paid media for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant field.
• Proven track record of driving growth with marketing efficiency in North America.
• Proficient in Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Excellent communication and stakeholder management across markets and cultures.

Responsibilities

• Own performance of online marketing channels (Meta, Google, TikTok, programmatic).
• Collaborate with local and regional teams for localized strategy and media planning.
• Analyze campaigns and product data to derive actionable insights.
• Manage budgets to maximize marketing effectiveness; apply growth hacking to discover new opportunities.

Skills

Online paid media

Meta Ads

Google Ads

TikTok Ads

Programmatic

Analytics

Growth hacking

AI competency

Education

Bachelor’s degree

Tools

Google Analytics

Google Search Console

Branch.io

AppsFlyer

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

About the Role:

As part of the Global Performance Marketing team, you will play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding for the North America market. You will be working closely with local teams and regional stakeholders to foster strong partnerships, ensuring seamless coordination and execution of marketing initiatives across countries. If you are an experienced, self-motivated, and innovative online marketer, who is AI-forward, this could be the role for you.

Note: This role is based in Philippines (Manila), with frequent collaboration and timezone overlap with our US team (Texas, Austin)

What You'll Own

• Manage and own the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
  Growth hacking through constant testing to discover new marketing opportunities.

Essentials to Succeed

• 8+ years of hands-on experience in online paid media for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant experience.
• Proven track record of driving significant growth with marketing efficiency in the North America market.
• Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Excellent communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
• Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
• Self-starter with the ability to work independently, owning the problem and developing the solution.
• AI Competency:Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.