Senior Meta Growth Lead

Expounder Corp.; Manila; Remote; PHP 3,900,000 - 6,736,000; Full time

Job summary

Expounder Corp., a direct-to-consumer watch brand, seeks a senior Meta media buyer to scale campaigns and manage large budgets. You’ll own Meta ads strategy, optimize CAC/ROAS, and collaborate with the founder and creative team to drive revenue while maintaining profitability.

The role centers on elite Meta media buying, creative strategy, and ecommerce growth, including account audits, budget allocation, testing, and international expansion.

Qualifications

• 4+ years hands-on Meta advertising experience.
• Proven DTC ecommerce scaling experience.
• Personally managed significant Meta budgets.
• Strong evidence of profitable scaling.
• Shopify experience.
• Physical consumer-product experience.
• Advanced creative strategy.
• Strong analytical and commercial knowledge.
• Understanding of CAC, MER, ROAS and contribution profit.
• Understanding of Meta Pixel, CAPI and attribution.
• Excellent spoken/written English.
• Outgoing, friendly and confident communication, leadership-focused.
• Proactive, independent and accountable, leadership role.
• Comfortable challenging founders constructively and respectfully.
• Full-time availability and long-term commitment with no other commitments.

Responsibilities

• Elite Meta Media Buying: auditing, strategy, launches, budgeting, optimization, scaling, attribution, reporting.
• Creative Strategy: develop hooks, concepts, product angles, messaging, testing, and directing production.
• Ecommerce Growth: contribute to marketing strategy, offers, landing pages, pricing, conversion optimization, international expansion, and inventory planning.

Skills

Meta advertising

Growth mindset

Leadership

Analytical thinking

Tools

Shopify

Meta Pixel

CAPI

Job description

• Work Setup: Full-Time | Remote | 40 Hours/Week | Monday-Friday
• Work Schedule: Flexible
• Compensation: USD 5,500 to 9,500/month, still negotiable depending on portfolio, skills, and experience

Company Overview: Direct-to-consumer (DTC) e-commerce watch brand established in 2020, specializing in limited-edition timepieces. The brand draws inspiration from Australia's unique wildlife, landscapes, natural beauty, and iconic destinations, translating these elements into distinctive watch designs with meaningful storytelling.

With a strong focus on craftsmanship, originality, and exclusivity, the company creates collectible timepieces that appeal to customers who appreciate unique designs, meaningful experiences, and premium gifting.

About the Role:

The ideal candidate has extensive hands-on experience scaling Meta advertising campaigns, managing substantial budgets, and developing effective creative strategies.

Working closely with the founder and creative team, the successful candidate will take ownership of Meta media buying, optimize customer acquisition, and identify growth opportunities to scale revenue while maintaining profitability.

Key Responsibilities:

Elite Meta Media Buying:

• Meta account auditing
• Campaign strategy and architecture
• Campaign launches
• Budget allocation
• Optimization and scaling
• Cost caps and bid caps
• Audience/customer analysis
• Creative testing
• Product-level performance
• Country-level performance
• Attribution and tracking
• Performance reporting
• Growth bottleneck identification

Creative Strategy

The candidate must know what advertisements should be produced and why.

Responsibilities include:

• Developing hooks
• Advertising concepts
• Product angles
• Customer psychology
• Messaging
• Offers
• Video/static creative briefs
• Structured testing
• Identifying winning creatives
• Analyzing unsuccessful creatives
• Directing future creative production

Ecommerce Growth

The candidate should also contribute to:

• Overall marketing strategy
• Offers and bundles
• Landing pages
• Pricing recommendations
• Conversion optimization
• International expansion
• Product performance
• Inventory strategy
• Commercial growth experiments

IMPORTANT: Meta is the primary specialty.

Required Qualifications:

• 4+ years substantial hands-on Meta advertising experience.
• Proven DTC ecommerce scaling experience.
• Personally managed significant Meta budgets.
• Strong evidence of profitable scaling.
• Shopify experience.
• Physical consumer-product experience.
• Advanced creative strategy.
• Strong analytical and commercial knowledge.
• Understanding of CAC, MER, ROAS and contribution profit.
• Understanding of Meta Pixel, CAPI and attribution.
• Excellent spoken/written English.
• Outgoing, friendly and confident communication. - especially since this is a leadership role
• Proactive, independent and accountable. - especially since this is a leadership role
• Comfortable challenging founders constructively and respectfully.
• Full-time availability and long-term commitment with no other commitments

Preferred Qualifications

• Personally managed USD $50K+/day Meta spend.
• Repeated scaling success at substantial budgets.
• Experience with established international DTC brands.
• Australia, US and UK acquisition experience.
• Strong portfolio with verifiable commercial results.

Nice-to-Haves

• Luxury/premium consumer products.
• Watches, jewelry, fashion and premium accessories.
• High-ticket ecommerce.
• Google Ads and additional paid channels.
• CRO and landing-page expertise.
• International expansion.
• Inventory/product-level advertising.