Performance Marketing Manager

Expounder Corp.; Manila; Remote; PHP 1,535,000 - 2,930,000; Full time

Job summary

Decolure, owned by Ecotero LLC, seeks a hands-on Performance Marketing Manager to own end-to-end DTC paid acquisition and commercial performance across Shopify, Meta, and Google. You will optimize growth, profitability, and measurement to scale the DTC channel.

You will own budget, testing, and creative direction, with a focus on data-driven decisions, incremental testing, and clear weekly updates to leadership.

Qualifications

• Proven DTC paid media ownership: managed at least USD 30,000 per month for 6+ months.
• Demonstrated growth ownership: led a genuine DTC growth step (3x monthly revenue or 50k→150k/mo).
• Advanced hands-on Meta Ads and Google Ads: current platform mastery.
• Financial literacy that survives a live test: derive break-even blended efficiency and CAC ceiling.
• Difference between average and marginal efficiency and why last dollar can lose money.
• A documented example of reducing or stopping spend with a threshold and outcome.
• Hands-on Shopify and ecommerce analytics: understanding data discrepancies between store and platform.
• One AI workflow you built and used.
• Clear written and spoken English and strong remote working habits.

Responsibilities

• Own the paid acquisition P&L for Decolure DTC, including ROAS and profitability.
• Account and campaign architecture across Meta and Google; budget pacing and daily allocation.
• Define the growth ladder and justify spend moves monthly.
• Ensure measurement quality with server-side tracking and reconciliations.
• Lead testing system with hypotheses and kill criteria; scale cadence as budget allows.
• Provide creative direction for paid media in partnership with the creative team.
• Define audience and competitor targets with precise incrementality checks.
• Weekly commercial view: summarize performance and next actions.
• Scale budgets only when prior contribution supports it.

Skills

DTc paid media ownership

Growth ownership

Meta Ads

Google Ads

Shopify analytics

Financial literacy

AI workflow

English communication

Remote work

Tools

Shopify

Job description

Employment type: Full-time, remote (work from home)
Salary: $2,200 - $4,200 monthly (still NEGOTIABLE depending on skills & experience)depending on skills and experience.
Schedule: Monday to Friday, 9 AM - 6 PM EST, with a required 4-hour overlap from 9 AM - 1 PM EST and flexibility in scheduling the remaining hours before 9 AM or after 1 PM EST

About the Role
Our client is looking for a hands-on Performance Marketing Manager to take end-to-end ownership of Decolure’s DTC paid acquisition and commercial performance, with a focus on building the Shopify channel into a profitable and scalable growth engine.

This is a high-ownership role where you will be responsible for Meta and Google Ads, budget allocation, performance testing, measurement, creative direction, and the overall economics behind growth. Rather than simply managing ad spend, you will be expected to understand the numbers, identify what is and is not working, and determine when to scale, hold, or cut spend.
Company Overview
Decolure, owned by Ecotero LLC, which also operates brands such as Sleephoria, is a U.S.-based e-commerce company generating $18M+ annually through Amazon, with a growing presence on TikTok Shop and Shopify DTC. The business operates five private-label brands with 20+ active products, 100+ live product variations, and 700+ cost SKUs, and continues to expand its product portfolio and sales channels.

Key Responsibilities

• The paid acquisition P&L for Decolure DTC. Contribution after cost of goods, freight, shipping, payment fees and returns is the number you are accountable for. Platform return on ad spend is a diagnostic, not a result.

• Account and campaign architecture, audience strategy, bidding approach, budget pacing and daily allocation across Meta and Google. You own the case for adding any new channel.

• The growth ladder. What spend level we operate at, what has to be true to move to the next one, and what would move us back down. You write it, you defend it, and you update it monthly.

• Measurement quality. Server side tracking, reconciliation between platform and store data, and reporting that separates what a platform claims from what the business actually earned.

• The testing system. Pre-stated hypotheses, sample requirements, decision rules and kill criteria, run at a cadence the current spend level can actually support and designed for a much higher one.

• Creative direction for paid, in partnership with the creative producer. Concept briefs, hook strategy, testing priorities, winner development and fatigue detection. Creative is the primary lever in this category and it is treated that way here.

• Audience and competitor definition. We want to say precisely who we are bringing to the site and how we differ from the brands we compete with. Today we can say neither with enough confidence. Incrementality work: geo holdouts, spend down tests and branded search cannibalisation checks, sized honestly for the traffic we actually have, and acted on.

• A weekly commercial view: what happened, what it means, what decision you need, and what you are doing next.

• Budget grows with evidence. Every step up in spend is authorised against contribution performance at the previous step. We say that plainly because the alternative is hiring someone who expects a large budget on day one and finds out in week two. What we offer instead is a written ladder: show the economics hold and the budget moves, and you will not have to argue for it twice.

Required Qualifications

• Proven DTC paid media ownership: You have personally governed at least USD 30,000 per month in paid media spend for a direct-to-consumer ecommerce business for six months or more.

• Demonstrated growth ownership: You have personally led a genuine DTC growth step, including either at least 3x monthly revenue growth within 12 months or growing a store from under USD 50,000 to over USD 150,000 in monthly revenue, while accountable for contribution or blended efficiency.

• Advanced hands on Meta Ads and Google Ads: account architecture, pacing, testing, attribution limits and performance diagnosis, in the current platform environment rather than the one from three years ago.

• Financial literacy that survives a live test. You can derive break even blended efficiency and a customer acquisition cost ceiling from a full cost stack, without notes. We will ask you to do exactly that.

• The difference between average and marginal efficiency, and why an account can show an acceptable blended return while the last dollar spent loses money.

• A documented example of reducing or stopping spend despite positive looking platform metrics, including the threshold you used, who disagreed and what happened next.

• Hands on Shopify and ecommerce analytics, including a working understanding of where store data and platform data disagree, and why.

• One AI workflow you built and used: the tool, the inputs, the human checkpoints, how it fails and the measured result. Not a description of how you think about AI.

• Clear written and spoken English, strong remote working habits, and the judgement to argue an unpopular hold or cut precisely and without drama.

Preferred Qualifications

• Experience in bedding, home textiles, furniture, apparel, beauty, wellness, or similar considered-purchase categories.

• Experience managing paid media across DTC, Amazon, and TikTok Shop.

• Both agency and in-house experience with direct decision-making responsibility.

• Familiarity with server-side tracking, Triple Whale, Northbeam, post-purchase surveys, or comparable measurement tools.

• Experience collaborating with in-house creative production and lifecycle marketing teams.

• Proven ability to scale brands where creative volume, rather than budget, becomes the primary growth constraint.