Senior Media Buyer & Funnel Builder

Emapta Global; Metro Manila; Remote; PHP 900,000 - 1,200,000; Full time

Benefits offered by this job

HMO coverage

Permanent Work From Home

Day shift, weekends off

Salary advance program

Upskilling via Emapta Academy

Gym access 24/7 (Ortigas and Makati)

Job summary

Emapta Global is seeking a Senior Media Buyer & Funnel Specialist to drive high-impact Meta advertising campaigns and conversion funnels for international clients. You will build, optimize, and scale lead-generation campaigns while monitoring performance and maintaining lead quality.

The role offers permanent Work From Home with day shifts, exposure to client strategy, and opportunities for growth through Emapta Academy and global collaboration.

Qualifications

• 5+ years of hands-on Meta advertising experience.
• Strong experience with HighLevel (GHL), including funnels, landing pages, and automations.
• Strong written and verbal communication skills.
• Proven ability to manage multiple client accounts simultaneously.
• Strong understanding of lead-generation marketing, offers, and conversion optimization.
• Experience analyzing and improving landing page performance.
• Strong copywriting skills and creative judgment.
• Experience with tracking, Meta Pixel, and Conversions API.
• Proficiency in using AI as part of daily workflows.
• Resourceful, proactive, and able to solve problems independently.
• Strong analytical skills and confidence in making data-driven decisions.

Responsibilities

• Funnel Building & Automation: Build landing pages, forms, funnels, and automations in HighLevel CRM.
• Maintenance and improvement: Troubleshoot and optimize existing funnels and automations.
• A/B testing: Conduct continuous tests on landing pages and funnel elements.
• Meta Advertising: Build, launch, and manage Meta ad campaigns in Ads Manager.
• Creative updates: Refresh creative assets as needed.
• Campaign scaling: Scale successful lead-generation campaigns while preserving quality.
• Tracking setup: Set up and troubleshoot Meta Pixel, Conversions API, and tracking.
• Performance monitoring: Monitor metrics and implement improvements.
• Analytics: Analyze CPL, landing pages, lead quality, spend, and metrics.
• Lead quality: Diagnose issues and optimize for qualified leads.
• Creative testing: Test ads, offers, audiences, and landing pages.
• Offers & Creative: Develop offers, hooks, ad copy, scripts, and concepts.
• Creative production: Create or direct image and video creative.
• Experimentation: Test new formats continuously.
• Reports & AI: Prepare client-ready performance reports and recommendations; use AI to improve workflows.
• Freelancer management: Find, brief, and QA freelancers as needed.

Skills

Meta advertising

HighLevel (GHL)

Communication

Account management

Lead generation

Landing pages

Copywriting

Tracking

Meta Pixel

Conversions API

AI workflows

Analytics

Data-driven decisions

Independent problem-solving

Tools

HighLevel (GHL)

Meta Pixel

Conversions API

Job description

High-Impact Campaigns and Conversion Funnels in Marketing and Advertising

Successful campaigns start with persuasive creative, reliable tracking, and funnels that convert interest into qualified leads. The Senior Media Buyer & Funnel Specialist connects these capabilities across marketing and advertising accounts. Pursue a long‑term international career with Emapta, combining permanent work-from-home flexibility, exposure to client strategy, and a top 1% experience that supports your expertise, professional growth, and career ambitions.

Snapshot

• Employment Type: Full-time
• Work Setup: Permanent Work From Home
• Shift: Day Shift, Weekends Off (subject to operational needs)
• Day 1 HMO coverage with free dependent
• Competitive Salary Package
• Permanent WFH arrangement
• Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Mentorship and exposure to global leaders and teams
• Diverse and supportive work environment

Qualifications

• 5+ years of hands‑on Meta advertising experience
• Strong experience with HighLevel (GHL), including funnels, landing pages, and automations
• Strong written and verbal communication skills
• Proven ability to manage multiple client accounts simultaneously
• Strong understanding of lead‑generation marketing, offers, and conversion optimization
• Experience analyzing and improving landing page performance
• Strong copywriting skills and creative judgment
• Experience with tracking, Meta Pixel, and Conversions API
• Proficiency in using AI as part of daily workflows
• Resourceful, proactive, and able to solve problems independently
• Strong analytical skills and confidence in making data‑driven decisions
• Results‑oriented with strong accountability and independent decision‑making skills
• Adaptable and comfortable handling multiple responsibilities in a small company
• Detail‑oriented with the ability to identify tracking, funnel, and campaign issues

Highly Regarded

• Experience with local businesses, home services, or high‑ticket lead generation is strongly preferred

Responsibilities

Funnel Building & Automation

• Build landing pages, forms, funnels, and automations in HighLevel CRM
• Maintain, troubleshoot, and improve existing funnels and automations
• Conduct continuous A/B tests on landing pages and funnel elements to improve conversion rates

Meta Advertising

• Build, launch, and manage Meta ad campaigns directly in Ads Manager
• Refresh creative assets as needed
• Scale successful lead‑generation campaigns while maintaining lead quality and efficiency
• Set up and troubleshoot Meta Pixel, Conversions API, and conversion tracking
• Monitor account performance and proactively identify and implement improvements
• Analyze CPL, landing page conversion rates, lead quality, spend, and other performance metrics
• Diagnose lead quality issues and optimize for qualified leads, not just lower CPL
• Test ads, offers, audiences, creative assets, and landing pages to improve performance

Offers & Creative

• Develop offers, hooks, ad copy, video scripts, and creative concepts
• Create or direct image and video ad creative
• Test new creative concepts and formats continuously

Reporting, AI & Contractor Management

• Prepare clear, client‑ready performance reports and recommendations
• Use AI tools to improve analysis, copywriting, creative production, reporting, and workflows
• Review AI‑generated work for accuracy and quality rather than rely on it blindly
• Find and select freelancers or contractors as needed, brief them on the work, provide feedback, and quality‑control final deliverables
• Help solve miscellaneous marketing and technical challenges that arise in a growing agency

About the Client

Our client is a specialized marketing agency helping service businesses strengthen customer acquisition through artificial intelligence and targeted digital advertising. Its focused approach connects compelling campaigns with qualified leads, supporting revenue growth and measurable marketing outcomes. By combining industry understanding with technology, the agency helps contractors reach relevant audiences and expand their businesses. For marketing professionals, this offers meaningful exposure to specialized campaigns, practical innovation, and work that directly contributes to client growth in a competitive and evolving commercial landscape.

Join the Top 1% Talent. A better career. A better life.

Welcome to Emapta Philippines: home to professionals who choose growth, balance, and impact. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and winner of Inspiring Workplaces Australasia 2026, Emapta offers more than opportunities -- it provides a career environment where people thrive. Collaborate with global teams, build meaningful expertise, and grow in a culture that prioritizes both performance and well-being.