Senior Marketing Strategist

LevelUp; Philippines; Remote; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

13th month pay

SSS/PhilHealth/Pag-IBIG

Remote setup support

Holiday observance

Job summary

LevelUp, a UK-based B2B growth agency partnered with HubSpot Diamond, seeks a strategic Marketing Lead to own the marketing program for a portfolio of mid-market clients. You’ll design demand gen plans, run client workshops, and guide creative, content, and specialist teams to execute your vision.

You will leverage AI for planning, analysis, and optimization, connect tasks to pipeline results, and challenge clients when data indicates better approaches. This is a fully remote role.

Qualifications

• Must have background in B2B marketing strategy or planning within an agency setting.
• Demonstrated success in designing and running programs across paid, organic, content, and email channels with clear pipeline/revenue impact.
• Strong capability in extracting actionable insights from marketing and web analytics platforms.
• Experience leading client presentations and workshops for non-technical audiences.
• Proven track record of using AI and automation to improve marketing workflows.
• Proficiency in HubSpot Marketing Hub, Google Ads, LinkedIn Ads, GA4, Search Console, Ahrefs, and AI tools.

Responsibilities

• Design and execute integrated demand generation programs for B2B clients across paid search, LinkedIn, paid social, SEO, content, events, and client websites.
• Lead strategic direction for client accounts and conduct workshops with key stakeholders.
• Brief and direct creative, content, and specialist teams to align deliverables with strategy.
• Monitor and optimize campaigns, analyze data, and translate insights into actions tied to pipeline and revenue.
• Shape website strategy, including site structure and conversion optimization, based on research and testing.
• Collaborate with HubSpot specialists to configure automation and CRM workflows supporting conversion and sales enablement.
• Integrate AI tools as a core component of planning, analysis, and optimization.

Skills

Agency Strategy

Revenue-driven campaigns

Data analysis

Client leadership

AI & Automation

Marketing tools

Education

Marketing degree

Tools

HubSpot

Google Ads

LinkedIn Ads

GA4

Search Console

Ahrefs

Job description

Company Overview

LevelUp is a specialist agency providing outsourcing solutions to agencies, software vendors, and website owners. For over seven years, we have successfully collaborated with a variety of companies, providing valuable technical, operational, and back-office support. We have a large team of skilled and passionate professionals who are committed to delivering high-quality work for our clients.

Position Overview

Join LevelUp and collaborate with a UK-based B2B growth agency and HubSpot Diamond Partner dedicated to scaling private-equity-backed tech companies. In this role, you will take ownership of the marketing strategy for a portfolio of mid-market B2B clients. Your responsibilities will include designing integrated demand generation plans, facilitating client workshops, and directing creative, content, and specialist teams to execute your vision. You will establish the strategy and manage the corresponding programs from launch to optimization, leveraging specialists and AI for much of the creative and development work. This is not a single-platform specialist role; you will oversee the entire program rather than a single ad account. We are seeking a strategic thinker who connects every task to tangible business results, confidently challenges clients when data suggests alternative approaches, and effectively balances analytical insights with strong creative judgment. This is a fully remote, work-from-home position.

Reference

2644-327172

Responsibilities

• Design and execute integrated demand generation programs for B2B clients across paid search, LinkedIn, paid social, AEO, SEO, content, events, and client websites.
• Take ownership of the strategic direction for your client accounts, and lead presentations and workshops with key client stakeholders.
• Brief and direct creative, content, and specialist teams, ensuring their deliverables align with the overarching strategy.
• Monitor and optimize active campaigns, analyze performance data, and translate insights into actionable next steps tied to pipeline and revenue generation.
• Shape website strategy, encompassing site structure, user journeys, and conversion optimization, while identifying opportunities through research and testing.
• Collaborate with HubSpot specialists to configure automation and CRM workflows that support conversion and sales enablement.
• Integrate AI tools as a fundamental component of planning, analysis, and campaign optimization.

Requirements (Must-haves)

• Agency Strategy Experience: A proven background in B2B marketing strategy or planning within an agency setting.
• Revenue-Driving Campaigns: Demonstrated success in designing and running programs across paid, organic, content, and email channels, with the ability to trace results directly to pipeline and revenue.
• Data Analysis: Strong capability in extracting clear, actionable insights from marketing and web analytics platforms.
• Client Leadership: Experience leading client presentations and workshops for non-technical audiences, with the ability to steer client engagements effectively.
• AI and Automation: Proven track record of utilizing AI and automation to enhance workflows or improve overall marketing performance.
• Marketing Tools: Proficiency in HubSpot Marketing Hub, Google Ads, LinkedIn Ads, GA4, Google Search Console, Ahrefs, and various AI applications.

Nice-to-haves

• A degree in marketing, business, strategy, or a related field.
• HubSpot certifications, such as Implementation, Revenue Operations, or Platform Consulting.
• Experience managing campaign budgets and ensuring spend efficiency.
• Familiarity with intent or demand-signal tools for prioritizing high-intent prospects.

More Information

This is a fully remote position with a standard 40-hour fixed-schedule work week. We have a company culture that focuses on the well-being of its team members, with a good work life balance and respectful work environment.

Benefits

• Basic Philippines government-mandated benefits (13th-month pay, SSS, PhilHealth, Pag-IBIG)
• remote setup support
• holiday observance of Philippine holidays