Digital Marketing Manager

Outsourcey; Taguig; On-site; PHP 558,000 - 781,200; Full time

Benefits offered by this job

Competitive salary

Career growth and development opportunities

Opportunity to shape the HR function of a rapidly growing BPO

Job summary

A dynamic marketing agency in Metro Manila is seeking a Marketing Specialist to manage HubSpot marketing automation and run multi-channel campaigns. The successful candidate will be responsible for overseeing content strategy, lead generation, and campaign performance analytics. Preferred qualifications include a Bachelor's degree in a related field and proficiency in HubSpot with a strong analytical approach. Join us to help shape the future of marketing in a rapidly growing company!

Qualifications

• Minimum of 4 years of experience in marketing, with 1-2 years specializing in HubSpot.
• High level of attention to detail and accuracy.
• Familiarity with other CRM systems and marketing automation tools.

Responsibilities

• Oversee the setup, optimisation, and maintenance of HubSpot for marketing automation.
• Plan, execute, and monitor multi-channel digital marketing campaigns.
• Develop and manage a robust content strategy aligned with marketing goals.
• Design and implement lead generation and nurturing programmes using HubSpot.
• Track and report on campaign performance and digital marketing metrics.

Skills

Proficiency in HubSpot

Google Analytics

Analytical skills

Project management skills

Communication skills

Team collaboration

Education

Bachelor’s degree in Marketing, Business, Digital Media, or a related field

Tools

HubSpot CMS

Canva

Job description

Overview

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let’s shape the future of work together!

Requirements

• Education: Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• Experience: Minimum of 4 years of experience in marketing, with 1-2 years specialising in HubSpot.
• Technical Skills: Proficiency in HubSpot, Google Analytics, and other digital marketing tools.
• Project Management: Strong project management skills with the ability to manage multiple campaigns and deadlines.
• Analytical Skills: Excellent analytical and problem‑solving skills, with a data‑driven approach to decision‑making.
• Communication: Excellent written and verbal communication skills; copywriting and final copy editing will be provided by others in the team.
• Attention to Detail: High level of attention to detail and accuracy.
• Team Player: Ability to work collaboratively in a team environment and build strong working relationships.
• Canva & HubSpot CMS: Basic knowledge of Canva and HubSpot CMS tools are a plus but not compulsory.
• Certifications: HubSpot certifications in relevant areas, such as HubSpot Marketing, HubSpot CMS, and HubSpot Reporting, are a plus.
• Advanced Digital Marketing Skills: Experience with advanced digital marketing techniques and strategies, including ABM, retargeting, and personalisation.
• Experience with CRM Systems: Familiarity with other CRM systems and marketing automation tools.
• B2B Experience: Experience in B2B marketing is preferred.

Core Responsibilities

• HubSpot Management: Oversee the setup, optimisation, and maintenance of HubSpot for marketing automation, CRM, and content management.
• Campaign Development: Plan, execute, and monitor multi‑channel digital marketing campaigns, including email marketing and paid social media, gated content, nurture sequences and sales campaigns using HubSpot tools.
• Content Strategy: Utilise AI to draft content as a base for our copywriters to use. Develop and manage a robust content strategy, ensuring alignment with overall marketing goals and brand messaging.
• Lead Generation and Nurturing: Design and implement lead generation and nurturing programmes under the direction of the CMO, leveraging HubSpot's automation and segmentation capabilities.
• List Creation: Build and manage segmented lists in HubSpot to ensure targeted and personalised communication with prospects and customers.
• Email Campaigns: Set up, execute, and monitor email marketing campaigns in HubSpot, including A/B testing, personalisation, and automation. Copywriting and copy editing not required.
• Analytics and Reporting: Track, analyse, and report on campaign performance, digital marketing metrics and revenue results within HubSpot.
• Research: Conduct research to gather statistics and facts for whitepapers, ensuring content is well‑supported and authoritative. Use Content Hub to draft materials.
• Collaboration: Work closely with the sales team and operations teams to ensure seamless integration of marketing and sales efforts. Support cross‑functional initiatives and contribute to the overall marketing strategy.
• Deadline Management: Efficiently manage multiple projects and campaigns, ensuring all deadlines are met in a busy marketing department.

Benefits

• Competitive salary
• Opportunity to shape the HR function of a rapidly growing BPO
• Work closely with a team of industry leaders who have successfully scaled BPOs in the past
• Career growth and development opportunities

Please attach your CV and we will be in touch for a confidential chat. Let’s do great things together!