Senior Marketing Operations Manager

Acquire Intelligence; Pasig; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

Acquire Intelligence is seeking a Senior Marketing Operations Manager to own the MarTech stack and lead strategic campaigns. You will be the technical backbone, administering HubSpot and data tools, while collaborating with Salesforce and an offshore team to maintain data integrity and drive AI-enabled campaign operations.

The role focuses on managing data quality, designing segmentation, and delivering reporting that informs leadership.

Qualifications

• Experience with marketing automation platforms (HubSpot) and Salesforce integrations.
• Strong data hygiene, cleansing, and enrichment capabilities.
• Proficient in designing segmentation and workflow logic.
• Experience coordinating with offshore teams.
• Able to partner with demand gen, BDR, and marketing leadership on plans.

Responsibilities

• Lead MarTech stack administration for HubSpot and data tools, ensuring Salesforce sync and data integrity.
• Manage end-to-end data processes: auditing, cleansing, deduping, enrichment for accurate reporting.
• Maintain and expand marketing dashboards for funnel conversion, MQL velocity, and campaign performance.
• Scope and manage larger integrated campaigns from brief to launch; own timelines and dependencies.
• Design triggered email programs and nurture workflows tied to real signals and AI readiness.
• Own lead scoring models and roadmaps for AI-driven segmentation.
• Collaborate with offshore team (3 people) to coordinate global campaigns.
• Translate goals into segmentation, workflows, and measurable programs for stakeholders.

Skills

HubSpot admin

Salesforce integration

Lead scoring

Campaign management

Data enrichment

Reporting dashboards

Tools

HubSpot

Salesforce

ZoomInfo

Cognism

Job description

Job Description:

We’re an award-winning global outsourcer providing contact center and back office services on behalf of our global clients. Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Reasonable Accommodations Statement

We're looking for a Senior Marketing Operations Manager to be the technical and operational backbone of our marketing org. This is a hands-on role with two primary areas of focus:

1. Run the MarTech stack — you're the admin and source of truth for HubSpot, ZoomInfo, and Cognism, and you work hand in hand with our Salesforce Admin team to keep both systems in sync. Working directly with an off-shore team to enrich leads, apply attribution to build the reporting that leadership relies on.

2. Lead execution on strategic campaigns — Scoping updates to our triggered email programs, lead scoring, personas and segmentation strategy for new initiatives — while laying the groundwork for implementing AI in our campaign Ops.

You'll partner closely with demand gen, Business Development, our SFDC Admin team, and marketing leadership. You know HubSpot deeply, you're very comfortable in Salesforce, you think in segments and workflows, and you're as effective in the weeds of a build as you are out front aligning stakeholders and running the execution plan.

What You'll Own

MarTech Stack Administration & Reporting

• Serve as lead admin for HubSpot (Marketing Hub) and the broader stack, including our data/intent tools (ZoomInfo and Cognism) and their integration with Salesforce.
• Manage lead and account data end to end: auditing, cleansing, deduping, and enrichment so targeting and reporting stay trustworthy.
• Partner closely and communicate constantly with the Salesforce Admin team to keep the HubSpot Salesforce sync clean — field mapping, lifecycle stages, lead routing, and data integrity across both systems.
• Maintain and expand the marketing reporting layer: dashboards for funnel conversion, MQL velocity, campaign performance, and pipeline contribution that leadership can actually use.
• Administer users, permissions, integrations, and net‑new tooling; evaluate and pilot new capabilities (including existing AI features already in the stack).

Campaign Strategy & Execution Leadership

• Scope and project-manage the bigger integrated and targeted campaigns — from brief to build‑out to launch — owning timelines, dependencies, and the marketing‑ops side of delivery.
• Design and maintain triggered/behavioral email programs and nurture workflows tied to real signals, not just batch sends.
• Own lead scoring: build, test, and tune models that reflect fit and intent, and keep them aligned with sales. Set roadmap for AI models in segmentation.
• Work alongside an offshore marketing operations team (3 People), setting priorities, reviewing work, and incorporating campaign capabilities globally.
• Act as the operational point of contact for campaign stakeholders — translating goals into segmentation, workflows, and measurable programs, and keeping cross‑functional work moving.

Join the A-Team and experience the A-Life!

Requirements: