Digital Marketing Manager

New Marketlink Pharmaceutical Corporation; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

New Marketlink Pharmaceutical Corporation in Pasig City seeks a Digital Marketing Manager to lead digital strategy, manage multi-channel campaigns, and drive brand growth in the pharmaceutical sector.

You will oversee budgets and teams, optimize paid search, social ads, SEO, and analytics, ensuring compliant, data-driven campaigns with measurable outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years of digital marketing experience.
• Experience with paid search, social ads, and performance marketing.

Responsibilities

• Define and implement the overall brand strategy and digital plans.
• Lead multi-channel campaigns, including paid and organic channels.
• Manage budgets and teams; monitor performance and adjust strategy.
• Oversee SEO, social media, and website content and campaigns.
• Ensure campaigns comply with pharmaceutical industry regulations.

Skills

Paid search campaigns

Social media advertising

Performance marketing

Data analysis

English communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Meta Business Suite

Marketing automation software

Job description

About us

New Marketlink Pharmaceutical Corporation is a progressive pharmaceutical company dedicated to delivering innovative healthcare solutions to patients across the region. We are committed to advancing medical science and improving lives through our comprehensive portfolio of products and services. Our organisation values creativity, collaboration, and excellence in everything we do, and we foster a culture where talented professionals can thrive and make a meaningful impact in the healthcare industry.

About the role

We are seeking a talented and results-driven Digital Marketing Manager to join our marketing and communications team on a full-time basis in Pasig City, Metro Manila. In this pivotal role, you will be responsible for developing, implementing, and optimising our digital marketing strategies to enhance brand awareness, drive customer engagement, and support business growth in the pharmaceutical sector. You will lead our digital initiatives across multiple channels, managing budgets, campaigns, and teams to achieve measurable outcomes that align with our corporate objectives.

Key responsibilities

• Define and develope the overall brand strategy for the company anchored on deep consumer understanding aligned with the business goals of the company.
• Digital Communication Plan and Corporate Branding
• Strategic Marketing Plan (Brand Thematic Plans)
• Management of A&P
• Lead the development, approval, and execution of Brand Campaigns including impact monitoring through regular tracking of Digital Marketing Budget
• Social Media Asset Management
• Ad Management
• Website Asset Management
• Other Marketing Activities (OTG Activations, ATL, and BTL)
• Define the brand positioning strategy road map.
• NMPC Brand Health
• Analyze competitor performance and market trends to provide recommendations for brand development.
• Supervising in the creative development process and execution of national and local advertising campaigns including the development of Monthly and Quarterly Media plans.
• Create copies and contents for social media, website articles, and PR
• Oversee performance of the future campaigns not limited to paid ads
• Design, implement and monitor SEO campaigns and social media campaigns
• Conceptualized and lead the development of collaterals for the company.
• Assist the event organiser for all the marketing events (narratives, collaterals, and ideas)
• Maintain strategy and campaign metrics, and provide actionable insights on reports presented to the management

What we're looking for

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years' professional experience in digital marketing or a closely related role
• Proven expertise in managing paid search campaigns, social media advertising and performance marketing
• Strong knowledge of digital marketing tools and platforms including Google Analytics, Google Ads, Meta Business Suite and marketing automation software
• Demonstrated proficiency in data analysis and the ability to interpret metrics to drive informed decision-making
• Experience in the pharmaceutical, healthcare, or regulated industry sectors is highly advantageous
• Excellent written and verbal communication skills with the ability to articulate complex concepts clearly
• Strong project management abilities with experience leading cross-functional teams
• Creative mindset with a track record of developing innovative campaigns that achieve business objectives
• Familiarity with healthcare regulations, compliance requirements, and ethical marketing practices in the pharmaceutical industry
• Proficiency in English; additional language skills are preferred

What we offer

At New Marketlink Pharmaceutical Corporation, we invest in our people and provide a competitive benefits package designed to support your professional growth and personal wellbeing. We offer opportunities for continuous learning and development through training programmes, industry conferences, and professional certifications. Our workplace culture emphasises collaboration, innovation, and work-life balance. We provide competitive remuneration, health and wellness benefits, performance incentives, and flexible working arrangements where applicable. We are committed to creating an inclusive environment where diverse talents are valued and every team member has the opportunity to advance their career within our organisation.