Senior Marketing Manager, aRTD Growth & Local Activation

The Coca-Cola Company; Taguig; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Marketing Manager to lead Alcoholic Ready‑To‑Drink marketing in the Philippines, with expansion responsibilities in Singapore. You will translate global innovation into locally resonant campaigns, partnering with bottlers, agencies, and commercial teams to drive growth and impact across markets.

You will lead cross‑functional teams, develop social‑first activation strategies, and champion responsible marketing while shaping consumer experiences for adult

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Responsibilities

• Develop integrated marketing plans for Alcoholic Ready‑To‑Drink in the Philippines and Singapore.
• Collaborate with regional teams to shape brand programs and GTM strategies.
• Adapt global/regional plans to local market trends and consumer needs.

Skills

Analytical Thinking

Brand Architecture

Brand Positioning

Channel Management

Consumer Segmentation

Digital Media Strategy

Leadership

Marketing Strategies

Education

Bachelor’s degree in Marketing / Business Administration

Job description

The Coca-Cola Company is seeking a Senior Marketing Manager to lead Alcoholic Ready‑To‑Drink marketing in the Philippines, with expansion responsibilities in Singapore. You will translate global innovation into locally resonant campaigns, partnering with bottlers, agencies, and commercial teams to drive growth and impact across markets.

You will lead cross‑functional teams, develop social‑first activation strategies, and champion responsible marketing while shaping consumer experiences for adult