Senior Marketing Manager, Alcoholic RTD APAC Growth

Coca-Cola; Taguig; Vor Ort; PHP 1.800.000 - 3.000.000; Vollzeit

Zusammenfassung

The Coca-Cola Company seeks a Senior Marketing Manager to drive Alcoholic Ready-To-Drink campaigns in the Philippines with expansion into Singapore. You will translate global innovations into locally relevant executions and lead cross-functional teams to craft engaging consumer experiences.

Ideal candidates bring 8+ years in marketing, global or regional brand management, and a passion for social-first, sustainability-focused campaigns within dynamic beverage categories.

Qualifikationen

• Bachelor's degree in Marketing or related field.
• 8+ years of progressive marketing experience, ideally within spirits, beer, or aRTD categories.
• Direct experience managing global/regional brands, including activation and GTM planning.
• Proven capability in developing social-first and experience-led campaigns.
• Comfortable working across cultures and time zones with multi-country teams.
• Strong understanding of consumer dynamics in alcoholic beverages, especially in the Philippines.
• Skilled at interpreting marketing data, digital performance metrics, and shopper insights.
• Experience managing external agencies, activations, and collaborations with bottlers.

Aufgaben

• Develop and execute integrated marketing plans for Alcoholic Ready-To-Drink beverages in the Philippines, with activation planning for Singapore.
• Collaborate with regional teams to inform multi-country programs and category strategies.
• Adapt global/ regional plans to local markets to strengthen portfolio relevance.
• Lead brand activations, promotions, and events with cross-functional partners.
• Oversee transcreation and localization of campaigns across ATL, BTL, digital, and experiential channels.
• Monitor campaign performance and consumer dynamics to inform adjustments.

Kenntnisse

Brand activation

Go-to-market

Cross-cultural collaboration

Data-driven marketing

Digital marketing

Ausbildung

Bachelor's degree in Marketing

Tools

Marketing analytics tools

Jobbeschreibung

The Coca-Cola Company seeks a Senior Marketing Manager to drive Alcoholic Ready-To-Drink campaigns in the Philippines with expansion into Singapore. You will translate global innovations into locally relevant executions and lead cross-functional teams to craft engaging consumer experiences.

Ideal candidates bring 8+ years in marketing, global or regional brand management, and a passion for social-first, sustainability-focused campaigns within dynamic beverage categories.