Senior Marketing Manager, aRTD Brand Activation APAC

The Coca-Cola Company; Manila; Vor Ort; PHP 2.200.000 - 3.800.000; Vollzeit

Zusammenfassung

The Coca-Cola Company is seeking a Senior Marketing Manager to lead Alcoholic Ready‑To‑Drink initiatives in the Philippines, with scope for Singapore activation. You will translate global innovation into local execution, partnering with bottling and commercial teams to scale impact across markets.

You will craft social-first, experience-led campaigns, manage agency relationships, and pilot innovative shopper strategies, while championing sustainable, responsible marketing across regions.

Qualifikationen

• 8+ years of progressive marketing experience, ideally in Spirits, Beer, or aRTD categories.
• Direct experience managing global or regional brands, including brand activation and go‑to‑market planning.
• Proven ability to develop social-first and experience-led campaigns for diverse audiences.

Aufgaben

• Develop and execute integrated marketing plans for Alcoholic Ready‑To‑Drink beverages in the Philippines, with activation planning for Singapore.
• Collaborate with regional teams to shape multi-country brand programs and category strategies.
• Adapt global plans to reflect market trends and ensure resonance in-market.

Kenntnisse

Brand activation

Go-to-market planning

Cross-cultural collaboration

Strategic marketing

Digital marketing analytics

Ausbildung

Bachelor’s degree in Marketing

Jobbeschreibung

The Coca-Cola Company is seeking a Senior Marketing Manager to lead Alcoholic Ready‑To‑Drink initiatives in the Philippines, with scope for Singapore activation. You will translate global innovation into local execution, partnering with bottling and commercial teams to scale impact across markets.

You will craft social-first, experience-led campaigns, manage agency relationships, and pilot innovative shopper strategies, while championing sustainable, responsible marketing across regions.