Senior RTD Marketing Lead – Philippines

The Coca-Cola Company; Philippines; Sur place; PHP 900 000 - 1 500 000; Plein temps

Avantages offerts par ce poste

Competitive compensation

Résumé du poste

The Coca-Cola Company is seeking a Senior Marketing Manager to lead Alcoholic Ready-To-Drink brand initiatives in the Philippines and Singapore. You will drive integrated plans, partner with regional teams, and adapt global programs to local markets.

You will lead cross-functional teams, manage activations and events, and analyze consumer data to improve performance while upholding sustainability and responsible marketing practices.

Qualifications

• Bachelor or higher in Marketing, Business, or related field.
• 8+ years in progressive marketing roles, with brand activation experience.
• Experience managing global/regional brands and go-to-market plans.

Responsabilités

• Develop integrated marketing plans for Alcoholic Ready-To-Drink beverages in the Philippines and Singapore.
• Collaborate with regional teams to adapt brand programs and category strategies.
• Lead localization, transcreation, and multi-channel campaigns (ATL, BTL, digital, experiential).
• Manage activations, promotions, and events with strong storytelling and retailer alignment.
• Monitor performance metrics and optimize campaigns in real time.

Connaissances

Brand activation

Go-to-market

Cross-functional

Data analytics

Digital marketing

Campaign management

Formation

Bachelor's degree in Marketing or related field

Outils

Google Analytics

Adobe Analytics

Description du poste

The Coca-Cola Company is seeking a Senior Marketing Manager to lead Alcoholic Ready-To-Drink brand initiatives in the Philippines and Singapore. You will drive integrated plans, partner with regional teams, and adapt global programs to local markets.

You will lead cross-functional teams, manage activations and events, and analyze consumer data to improve performance while upholding sustainability and responsible marketing practices.