Senior Marketing Manager, aRTD — Philippines & Singapore

Coca-Cola Co; Taguig; Presencial; PHP 2.400.000 - 4.000.000; Jornada completa

Descripción de la vacante

Coca-Cola Philippines is seeking a Senior Marketing Manager for Alcoholic Ready-To-Drink (aRTD) to lead regional and local brand plans, activation and social-first campaigns. The role drives strategy, localization, and partnerships with bottlers and agencies to grow the aRTD portfolio in the Philippines and Singapore.

You will coordinate with cross-functional teams, leverage consumer insights, and manage POS and experiential activations across ATL & BTL channels, aiming for strong market growth

Formación

• Strong marketing and leadership experience (8-10 years) with recent experience in Spirits, aRTD or Beer Categories.
• Bachelor’s degree.
• Direct experience working with global brands and with marketing activation is ideal.
• Experience working in cross-functional teams and cross-geographical teams.
• Experience with ‘social first’ and ‘experience led’ marketing campaigns.
• Broad knowledge of the workings of the alcohol and HORECA sectors.

Responsabilidades

• Develop and implement marketing plans for Alcoholic Ready-To-Drink beverages (aRTD) with primary responsibility for the Philippines and additional responsibility for Singapore.
• Adapt Global and Regional Brand Plans to optimize for local needs – consult with Regional Category Team and Bottling Partners; input End-2-End consumer & shopper engagement strategy.
• Manage brand activation in market: POS activations & promos and experiential marketing and events with bottlers & external partners.
• Lead transcreation, localization and real-time amplification of campaigns with agencies across ATL & BTL.
• Partner with bottlers to deliver the plan: set portfolio priorities, investments, and activity calendars with Philippines & Singapore teams.
• Support Customer & Shopper marketing agenda and maintain strong relationships with key customers.

Conocimientos

Brand Positioning

Channel Management

Consumer Segmentation

Digital Media Strategy

Social Media

Leadership

Marketing Strategy

SWOT Analysis

Market Analysis

Brand Architecture

Educación

Bachelor's degree

Descripción del empleo

Coca-Cola Philippines is seeking a Senior Marketing Manager for Alcoholic Ready-To-Drink (aRTD) to lead regional and local brand plans, activation and social-first campaigns. The role drives strategy, localization, and partnerships with bottlers and agencies to grow the aRTD portfolio in the Philippines and Singapore.

You will coordinate with cross-functional teams, leverage consumer insights, and manage POS and experiential activations across ATL & BTL channels, aiming for strong market growth