Senior Marketing Director — Brand Strategy & Campaigns

Cosmetique Asia Corporation; Bulacan; On-site; PHP 3,000,000 - 5,400,000; Full time

Job summary

Cosmetique Asia Corporation in the Philippines is seeking a senior marketing leader to develop and execute comprehensive marketing plans, align with brand objectives, and lead integrated campaigns (Digital, Influencer, ATL & BTL) from concept to post-campaign analysis.

In this role, you will manage brand positioning, portfolio strategy, monitor market trends, oversee marketing budgets, and mentor the marketing team to achieve performance targets.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field, with at least 10 years of marketing experience, including a minimum of 5 years in a managerial role.
• Strong background in Brand Management and Project Management, with proven experience in Digital, Influencer, ATL & BTL campaigns and successful New Product Development initiatives.
• Demonstrated financial acumen in budget management, excellent leadership and communication skills, and the ability to manage multiple projects effectively in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive marketing plans aligned with brand and company objectives, leading integrated campaigns (Digital, Influencer Marketing, ATL & BTL) from concept to post-campaign analysis and driving new product development initiatives with cross-functional teams.
• Manage brand positioning, portfolio strategy, and competitive analysis while monitoring market trends, consumer insights, and competitor activities to identify growth opportunities.
• Oversee marketing budget planning, allocation, and ROI tracking, and lead and mentor the marketing team to achieve performance targets.

Skills

Brand Management

Budget Management

Leadership

Marketing Strategy

Cross-functional Leadership

Digital Campaigns

New Product Development

Education

Bachelor's Degree in Marketing / Business Administration

Job description

Cosmetique Asia Corporation in the Philippines is seeking a senior marketing leader to develop and execute comprehensive marketing plans, align with brand objectives, and lead integrated campaigns (Digital, Influencer, ATL & BTL) from concept to post-campaign analysis.

In this role, you will manage brand positioning, portfolio strategy, monitor market trends, oversee marketing budgets, and mentor the marketing team to achieve performance targets.