Role Overview
Market Expansion & Business Development
- Identify and assess potential geographic markets based on market size, demand, pricing, competition, logistics, customer potential, and production feasibility.
- Establish relationships with potential institutional, retail, foodservice, distributor, and strategic accounts in new markets.
- Develop and execute market entry strategies for approved expansion areas.
- Secure key or anchor accounts to support market entry and commercial growth.
- Monitor market performance and recommend adjustments to pricing, distribution, product offerings, and commercial strategies.
- Identify opportunities for cross-selling, new sales channels, and further geographic expansion within existing markets.
- Build and maintain strong relationships with key customers, business partners, and stakeholders.
Contract Grower Development
- Establish and implement a structured process for recruiting and onboarding qualified contract growers in new markets.
- Identify and assess potential growers, farm operators, landowners, and agricultural partners who can meet production requirements.
- Evaluate prospective growers through initial screening, commercial assessments, and coordination with Operations, Finance, and other relevant departments.
- Facilitate site inspections, feasibility studies, and due diligence to determine grower suitability and viability.
- Assist in negotiating commercial terms, production arrangements, and partnership agreements.
- Build and maintain a pipeline of qualified contract growers to support expansion goals.
- Ensure that prospective and existing growers comply with production standards, biosecurity requirements, quality expectations, and agreed commercial terms.
- Oversee grower development from initial prospecting and evaluation through onboarding and commencement of production.
- Maintain strong relationships with contract growers and identify opportunities to expand and strengthen the grower network.
Market & Supply Alignment
- Align commercial expansion plans with current and projected production and supply capacity.
- Coordinate with Operations and Production teams to determine the required number, scale, and capacity of contract growers for each target market.
- Identify potential supply gaps and proactively develop additional production capacity to meet future requirements.
- Monitor market demand and supply needs to ensure expansion plans remain operationally feasible and commercially sustainable.
- Collaborate with relevant departments to balance market growth, production capacity, and supply requirements.
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, Agriculture, Agribusiness, Management, or a related field.
- 5-8 years of relevant experience in business development, sales, agribusiness, food, poultry, FMCG, distribution, or related industries.
- Demonstrated experience in market development, business expansion, and establishing commercial partnerships.
- Experience in contract growing, agricultural partnerships, farm development, or livestock/poultry operations is highly preferred.
- Strong commercial, financial, and business acumen.
- Excellent negotiation, relationship-building, and stakeholder management skills.
- Strong analytical, strategic planning, and problem-solving abilities.
- Excellent communication, presentation, and interpersonal skills.
- Willingness to travel extensively to provincial and regional locations.
- Ability to work independently while collaborating effectively with cross-functional teams.
- Ability to manage multiple stakeholders and initiatives in a dynamic business environment.
Perks & Benefits
- HMO upon regularization
- Additional leave credits
- 10 vacation leave and sick leave credits
Work Schedule/Setup: On-site and fieldwork, 8:00 AM - 5:00 PM
Employment Type: Full-time
Work Location: Kasambagan, Cebu City, Cebu, Philippines