Senior Integrated Media Manager

Maker Lab; Metro Manila; On-site; PHP 3,500,000 - 5,500,000; Full time

Job summary

Maker Lab is a marketing agency building decentralised technology-led teams to drive client outcomes across digital marketing competencies. We are seeking a strategic, data-driven Senior Integrated Media Manager to lead omnichannel campaigns and connect Design, Tech, and Innovation to business impact across the region.

You will develop and execute regional media strategies, leverage adtech capabilities, and lead relationships with partners.

Qualifications

• 8+ years of strategic leadership in media advertising, campaign planning, optimisation, and innovation.

Responsibilities

• Lead the development and execution of integrated media strategies and frameworks regionally to align with client priorities.
• Leverage adtech capabilities and privacy evolutions to drive deeper, actionable insights and streamline media processes.
• Build and manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
• Implement and advocate for globally aligned media measurement standards and methodologies.
• Lead test-and-learn and experimentation roadmaps, driving adoption of new media innovations regionally.
• Translate complex data and technology integrations into insights for senior stakeholders and agency partners.
• Provide proactive recommendations based on past data to shape future media strategies.

Skills

Strategic leadership

Media planning

Ad tech

Data storytelling

Cross-functional collaboration

Stakeholder management

English communication

Education

Bachelor's degree

Tools

Ad tech platforms

Measurement frameworks

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies - from measurement & analytics to content production.

Job Summary

We're looking for a strategic, data-driven Senior Integrated Media Manager to lead omnichannel campaigns, leverage ad tech, and unlock new ways to connect Design, Tech, and Innovation to drive business impact across the region.

Role

• Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities.
• Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows.
• Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
• Implement and advocate for consistent, globally aligned media measurement standards and methodologies.
• Lead selected key test-and-learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution.
• Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners.
• Provide stakeholders with insightful proactive recommendations, translating past business data into future-forward media strategies

You

• BA/BS degree or equivalent experience
• 8+ years of relevant experience in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand.
• Deep expertise in ad technology, measurement, and the critical role data plays in connected, always-on strategies.
• Capable of visualising data and storytelling to improve decision-making, drive action, and raise relevant provocations for marketers.
• Proven ability to navigate complex matrix organisations, influence cross-functional teams, and collaborate at a senior level.
• An appreciation of structure, operational clarity and simplicity in everything you do.
• The ability to be self-sufficient, stay motivated and be a positive leader in an often fast-paced environment.
• A problem-solver, adept at facing challenges and creating solutions to maximise the output of the whole team.
• Exceptional verbal and written English communication and presentation skills.

Contract Type: 12 months Fixed Term Contract