Regional Omnichannel Media Lead - Data-Driven & Innovative

Maker Lab

Metro Manila

On-site

PHP 3,500,000 - 5,500,000

Full time

6 days ago

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Job summary

Maker Lab is a marketing agency building decentralised technology-led teams to drive client outcomes across digital marketing competencies. We are seeking a strategic, data-driven Senior Integrated Media Manager to lead omnichannel campaigns and connect Design, Tech, and Innovation to business impact across the region.

You will develop and execute regional media strategies, leverage adtech capabilities, and lead relationships with partners.

Qualifications

8+ years of strategic leadership in media advertising, campaign planning, optimisation, and innovation.

Responsibilities

Lead the development and execution of integrated media strategies and frameworks regionally to align with client priorities.
Leverage adtech capabilities and privacy evolutions to drive deeper, actionable insights and streamline media processes.
Build and manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
Implement and advocate for globally aligned media measurement standards and methodologies.
Lead test-and-learn and experimentation roadmaps, driving adoption of new media innovations regionally.
Translate complex data and technology integrations into insights for senior stakeholders and agency partners.
Provide proactive recommendations based on past data to shape future media strategies.