Senior Field Marketing Manager

AI Rudder Pte Ltd; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

AI Rudder is seeking a Senior Marketing professional to lead Philippines and Singapore marketing efforts. This commercially focused role drives demand generation and pipeline impact in complex B2B SaaS environments, collaborating with product and sales to translate market intelligence into scalable programs for senior decision-makers.

The role requires strong stakeholder management, multi-market experience in SE Asia, and hands-on demand generation across channels, with a focus on measurable

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Experience in B2B marketing within SaaS, tech, AI, or Fintech industries.
• Track record of driving measurable pipeline or revenue impact through marketing programs.
• Excellent communication and stakeholder management skills, with experience engaging senior audiences.
• Experience across multi-market or regional marketing environments, ideally SE Asia.
• Self-starter thriving in dynamic, fast-paced environments with strong prioritization.
• Hands-on in demand generation or integrated marketing campaigns.
• Proficiency with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Eloqua).

Responsibilities

• Develop and execute B2B marketing programs that contribute to enterprise pipeline creation and acceleration.
• Run multi-channel demand generation initiatives including account-focused campaigns and digital programs.
• Work with sales to align marketing activity with priority accounts and business objectives.
• Support targeted engagement initiatives for senior enterprise audiences.
• Ensure initiatives tie to measurable commercial outcomes.
• Translate insights into messaging for complex, regulated industries like financial services, telecom, and insurance.

Skills

B2B marketing

SaaS/tech/AI/fintech

Pipeline/revenue impact

Stakeholder management

Multi-market marketing

Self-starter

Demand generation

ABM

Education

Bachelor's degree in Marketing/Business/Communications or related

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

About AI Rudder

AI Rudder is a conversational AI company on a mission to transform how businesses communicate with their customers — across voice and digital channels that feel genuinely human. Founded in 2019 and headquartered in Singapore, we're building technologies that bridge languages, enhance understanding, and enable meaningful human–machine communication at scale. Today, we serve 500+ enterprise clients globally processing 50 million calls daily and having delivered more than 8 billion calls to date. Most recently, we have raised $50M in a Series B fundraising from leading global investors including Tiger Global, Peak XV Partners, and Cathay Innovation.

How We Work

AI-first: AI isn't a tool we reach for. It's the default we start from.

Every team, every workflow: AI-first.

Global Collaboration: We operate globally and work as one team. Distance is a logistics problem, not a cultural one. We build the habits that make distributed teams actually work. Communication Principle: Simple, Trust, Transparent. We remove unnecessary complexity so people can focus on what matters most.

What We Offer

Learning & Development: Continuous learning through real projects, knowledge sharing session, mentorship, and cross-functional collaboration.

Performance Recognition: Regular performance reviews, feedback, and opportunities for career progression.

Global Exposure: Collaborate with international teams, global rotations, and work with global enterprise customers.

Meaningful Impact: Build AI solutions that create real value for businesses around the world. Ownership & Autonomy: Freedom to take initiative and drive outcomes.

Team Engagement: Team Building, Local & Global Gatherings & Local Events Celebration.

AI Rudder is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.

About the Role

We are seeking a Senior Marketing professional to own the marketing efforts in the Philippines and Singapore. This is a commercially focused marketing role responsible for driving demand generation and pipeline impact in complex B2B environments. The emphasis is on delivering measurable business outcomes through targeted, insight-led marketing programs, not campaign activity or vanity metrics.

The role partners closely with commercial and product stakeholders to translate market intelligence into scalable programs that engage senior enterprise decision-makers. It also carries informal leadership expectations, and contributes to improved marketing execution standards.

Responsibilities

• Develop and execute B2B marketing programs that contribute to enterprise pipeline creation and acceleration.
• Run multi-channel demand generation initiatives including account
• -focused campaigns, digital programs, and high-intent engagement strategies.
• Work closely with sales and commercial teams to align marketing activity with priority accounts and business objectives.
• Support execution of targeted, high-touch engagement initiatives for senior enterprise audiences.
• Ensure initiatives are clearly tied to measurable commercial outcomes.
• Translate insights into messaging and positioning relevant to complex, regulated industries such as financial services, telecom, and insurance.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience in B2B marketing within SaaS, technology, AI, or Fintech industries.
• Track record of driving measurable pipeline or revenue impact through marketing programs.
• Excellent communication and stakeholder management skills, with experience engaging senior and executive audiences.
• Experience working across multi-market or regional marketing environments, ideally within Southeast Asia.
• A self-starter who thrives in dynamic, fast-paced, and agile environments, with strong prioritization and time management skills.
• Hands-on experience planning and executing demand generation or integrated marketing campaigns.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Eloqua.

Preferred Qualifications

• Experience with partner-led or indirect go-to-market models, including partner or channel marketing programs.
• Background supporting enterprise or complex, multi-stakeholder B2B sales cycles.
• Experience marketing to enterprise or mid-market customer segments.
• Strong grasp of pipeline metrics, including MQLs, SQLs, and sourced or influenced revenue.
• Experience designing or executing account-based marketing (ABM) strategies.
• Experience organizing executive roundtables or C-suite engagement events.
• Exposure to field marketing initiatives.- Proven ability to align marketing and sales teams, including lead handoff and follow-up processes.