Senior Executive- CRM

Hammerjack Pty Ltd; Muntinlupa; On-site; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Platform to grow

Wellbeing focus

Flexible work

Friendly culture

Career growth

Job summary

ZALORA is seeking a hands-on CRM/Retention Marketing specialist to drive multichannel campaigns across Asia markets. You will own campaign planning, segmentation, and execution using MoEngage, Braze or similar, focusing on emails and push notifications to engage customers.

Collaborate with regional marketing, performance marketing, and commercial teams; translate insights into creative briefs and localized content (Cantonese/Mandarin).

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 3–5 years in CRM/retention marketing, ideally in ecommerce, retail, or digital subscriptions.
• Proven track record running multichannel campaigns (email + push; SMS/WhatsApp is a plus).

Responsibilities

• Plan and execute CRM campaigns across channels.
• Build targeting segments based on behavior and preferences.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in the CRM platform (MoEngage/Braze/Iterable or similar).
• Performance analysis and optimization of campaigns.
• Run A/B and multivariate tests; present key learnings to stakeholders.

Skills

CRM marketing

Multichannel campaigns

A/B testing

Copywriting

Data analysis

Stakeholder management

Cantonese/Mandarin copy

Education

Bachelor's degree in Marketing or related field

Tools

MoEngage

Braze

Iterable

Klaviyo

Job description

RESPONSIBILITIES

• Campaign Planning & Execution


• Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.


• Build targeting segments based on behavior, preferences, and commercial priorities.


• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.


• Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.


• Performance Analysis & Optimization


• Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.


• Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.


• Prepare regular performance reports and present key learnings and recommendations to stakeholders.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications or a related field.


• 3 - 5 years of handson experience in CRM / retention marketing, ideally in ecommerce, retail, or digital subscription businesses.


• Proven track record running multichannel campaigns (email + push; SMS/WhatsApp/app inbox is a plus).

Skills & Competencies

• Strong understanding of customer lifecycle, segmentation, and retention strategies.


• Handson experience with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).


• Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.


• Experience with A/B testing and experimentation.


• Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.


• Detailoriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.


• Excellent communication and stakeholder management skills; able to work with regional and local teams.


• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.


• Experience with ecommerce or fashion/retail CRM.


• Copywriting and translations in Cantonese/Mandarin.

Wonder how it's like to build your career with ZALORA Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story


• Have the utmost care for your mental and physical wellbeing


• Flexibility weaved into your lifestyle


• A seamless work environment with a friendly & team-fueled culture


• Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments Follow us at our LinkedIn page and know more about us from our career website.

The ZALORA Story

ZALORA is Asia's leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region's pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.