Senior Executive - CRM

Zalora; Muntinlupa; Sur place; PHP 600 000 - 900 000; Plein temps

Résumé du poste

ZALORA is seeking a Senior Executive- CRM to lead our CRM campaigns across multiple markets from Manila. You'll plan, execute, and optimize multi-channel campaigns using CRM tools, build customer segments, and collaborate with regional teams to ensure alignment on launches and events.

The role requires a strong grasp of lifecycle marketing, data interpretation, and copy localization for Cantonese/Mandarin audiences. Prior experience in fashion/retail CRM is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3-5 years of hands-on CRM/retention marketing experience in e-commerce, retail, or digital subscriptions.
• Proven track record running multi-channel campaigns (email + push; SMS/WhatsApp/app inbox a plus).

Responsabilités

• Campaign planning and execution across CRM channels.
• Build targeting segments based on behavior and preferences.
• Coordinate calendars with marketing, onsite, performance marketing, and commercial teams.
• Set up, QA, and launch campaigns in CRM platforms.

Connaissances

customer lifecycle

segmentation

retention strategies

copy sense

data awareness

communication

stakeholder management

A/B testing

localization of content

Formation

Bachelor’s degree in Marketing or related field

Outils

MoEngage

Braze

Iterable

Klaviyo

Description du poste

Senior Executive- CRM

Location: MCX, Muntinlupa City, Philippines

Department: Marketing

RESPONSIBILITIES:

1. Campaign Planning & Execution

• Leading the content calendar and execution of CRM campaigns (newsletters, promotions, reactivation, etc.) using CRM channels like emails/push notifications and more in Malaysia, Singapore and Hong Kong.
• Build targeting segments based on behavior, preferences, and commercial priorities.
• Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
• Set up, QA, and launch campaigns in the CRM platform (e.g., MoEngage/Braze or similar), including audience, content, scheduling, and experiment variants.

2. Performance Analysis & Optimization

• Track and analyze campaign performance (open rate, CTR, conversion, revenue, unsubscribe, spam complaints, etc.) and derive actionable insights.
• Run A/B and multivariate tests on subject lines, creatives, incentives, send times, and segments to continuously improve performance.
• Prepare regular performance reports and present key learnings and recommendations to stakeholders.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3 - 5 years of hands‑on experience in CRM / retention marketing, ideally in e‑commerce, retail, or digital subscription businesses.
• Proven track record running multi‑channel campaigns (email + push; SMS/WhatsApp/app inbox is a plus).

Skills & Competencies

• Strong understanding of customer lifecycle, segmentation, and retention strategies.
• Hands‑on experience with at least one CRM/Marketing Automation platform (e.g., MoEngage, Braze, Iterable, Klaviyo, etc.).
• Comfortable working with data: able to read dashboards, work with basic spreadsheets, and interpret metrics to make recommendations.
• Experience with A/B testing and experimentation.
• Good copy sense and ability to localize/brief content and creatives that resonate with target audiences.
• Detail‑oriented with strong organizational skills; able to manage multiple campaigns and deadlines simultaneously.
• Excellent communication and stakeholder management skills; able to work with regional and local teams.
• Basic understanding of data privacy and consent regulations related to marketing communications is an advantage.
• Experience with e‑commerce or fashion/retail CRM.
• Copywriting and translations in Cantonese/Mandarin.

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments? Follow us at our LinkedIn page and know more about us from our career website.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.

Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.