Senior E-Commerce Media Planner: GMV & ROAS

Publicis Groupe; Makati; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Publicis Groupe in Manila is seeking a Senior Commerce Specialist (E-Commerce Media Planning) to lead strategic planning, execution, and optimization of e-commerce campaigns across Shopee, Lazada, and TikTok Shop, driving GMV and ROI. You will partner with brand teams, Finance, Ad Ops, and Affiliates to deliver data-driven campaigns that meet client goals.

The role requires 2–5 years in digital or e-commerce media planning, strong knowledge of platform ad products, and excellent client-facing

Qualifications

• 2–5 years of experience in digital or e-commerce media planning.
• Strong understanding of e-commerce ad products on Shopee, Lazada, and TikTok Shop.
• Experience managing ad campaign executions.
• Analytical mindset with experience handling large datasets.
• Proven experience in client-facing roles with excellent communication and presentation skills.
• Highly organized, proactive, and able to manage multiple campaigns simultaneously.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsibilities

• Oversee end-to-end campaign setup and execution in collaboration with the Ad Ops team, ensuring accuracy of targeting, ad types, creatives, and budgets.
• Provide direction and guidance to Ad Ops for smooth implementation and troubleshooting of delivery, pacing, and optimization issues.
• Drive campaign performance with continuous optimization across CR, GMV, and ROAS.
• Act as a day-to-day point of contact for brand leads, providing proactive recommendations and insights.
• Prepare and deliver performance reports, campaign post-mortems, and quarterly business reviews.
• Collaborate with cross-functional teams including Brand, Finance, Ad Ops, and Affiliates to ensure smooth execution.
• Monitor key KPIs and identify trends, risks, and opportunities; generate actionable insights.
• Recommend new test-and-learn initiatives to continuously improve performance.

Skills

Digital media planning

Data analysis

Client management

Communication & presentation

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Shopee Ads platform

Job description

Publicis Groupe in Manila is seeking a Senior Commerce Specialist (E-Commerce Media Planning) to lead strategic planning, execution, and optimization of e-commerce campaigns across Shopee, Lazada, and TikTok Shop, driving GMV and ROI. You will partner with brand teams, Finance, Ad Ops, and Affiliates to deliver data-driven campaigns that meet client goals.

The role requires 2–5 years in digital or e-commerce media planning, strong knowledge of platform ad products, and excellent client-facing