Senior Commerce Ad Ops Specialist

Publicis Groupe; Makati; On-site; PHP 480,000 - 720,000; Full time

Job summary

Publicis Groupe in Makati, Philippines is seeking a Commerce Specialist (Ad Operations) to manage end-to-end commerce media campaigns across retail and social platforms. You will drive campaign execution, optimization, and performance reporting to meet GMV and ROAS targets.

The role collaborates with Commerce, Brand, Finance, and Platform teams to ensure accurate launches, rigorous QA, and timely insights. A data-driven mindset and 2–4 years of relevant experience are preferred.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, E-commerce, or a related field.
• 2-4 years of experience in digital media operations, performance marketing, e-commerce advertising, or commerce media.

Responsibilities

• Build, traffic, and launch campaigns across Shopee Ads, Lazada Sponsored Solutions, TikTok GMV Max, and Meta Ads Manager.
• Implement campaign parameters including targeting, placements, budgets, bidding strategies, creative assets, and product catalogs based on approved media plans.
• Ensure accurate campaign setup through rigorous quality assurance checks, including SKU mapping, catalog validation, UTM tagging, deep links, and tracking implementation.
• Coordinate with platform representatives to secure approvals, ad credits, and resolve setup-related issues.
• Monitor campaign delivery, pacing, and budget utilization to ensure efficient spend throughout Always-On, Payday, and Mega Campaign periods.
• Execute optimizations to improve key performance metrics including GMV, ROAS, CTR, CPC, CPVC, Conversion Rate, and AOV.
• Identify underperforming products, creatives, audiences, or ad groups and recommend optimization opportunities.
• Implement in-flight changes such as bid adjustments, budget reallocations, SKU prioritization, and creative rotations.
• Generate and validate daily, weekly, and monthly performance reports across commerce media platforms.
• Monitor campaign pacing, budget consumption, and performance trends, highlighting risks and opportunities proactively.
• Support the development of campaign recaps, post-campaign analyses, and performance reviews with data-driven insights.
• Analyze SKU-level performance to inform assortment, promotional, and scaling decisions.
• Conduct ongoing audits of campaign setups, tracking implementation, product feeds, catalog integrations, and creative assets.
• Investigate and resolve campaign delivery issues, including disapproved ads, stock availability mismatches, tracking discrepancies, and under delivery.
• Escalate technical issues to platform partners and oversee resolution until completion.
• Maintain accurate campaign documentation, optimization logs, and implementation trackers.
• Partner with Commerce Planning and Media Teams to align campaign execution with client objectives and media plans.
• Coordinate with Finance and Media Operations teams on budget monitoring, reconciliations, PO requirements, and billing validation.
• Collaborate with Affiliate, Content, and Livestream teams to ensure integrated commerce campaign execution.
• Communicate campaign status, risks, and performance updates to internal stakeholders in a timely and proactive manner.

Skills

Campaign management

Performance marketing

Digital media

E-commerce advertising

Education

Bachelor's degree in Marketing/Advertising/Business or related field

Job description

Publicis Groupe in Makati, Philippines is seeking a Commerce Specialist (Ad Operations) to manage end-to-end commerce media campaigns across retail and social platforms. You will drive campaign execution, optimization, and performance reporting to meet GMV and ROAS targets.

The role collaborates with Commerce, Brand, Finance, and Platform teams to ensure accurate launches, rigorous QA, and timely insights. A data-driven mindset and 2–4 years of relevant experience are preferred.