Senior Digital Marketer — Mortgage Lead Gen (Remote)

Remote Raven; Philippines; Remote; PHP 603,000 - 1,033,000; Full time

Benefits offered by this job

Remote work

Job summary

Remote Raven is seeking a Senior Digital Marketing Manager to own paid media and lead generation for mortgage-related campaigns. You will manage Google Ads and Meta Ads at scale, optimize for cost per qualified lead, and drive pipeline quality in a remote, full-time role.

The role demands 5+ years of hands-on paid media experience, a proven track record in generating mortgage or high-ticket leads, and deep expertise in GA4, GTM, and Meta tracking.

Qualifications

• 5 or more years of hands-on paid media experience with a strong focus on Google Ads and Meta Ads
• Demonstrated track record of generating mortgage leads, financial services leads, or high-ticket consumer leads at scale — mortgage and lending experience preferred; real estate, insurance, or comparable financial products accepted
• Expert-level Google Ads proficiency across search, Local Service Ads, Performance Max, and smart bidding strategies
• Expert-level Meta Ads proficiency including campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds (CAPI, aggregated event measurement)
• Strong analytical skills — you make decisions from data, not instinct alone
• Experience with conversion tracking setup including GTM, GA4, Meta Pixel/CAPI, and CRM attribution
• Ability to manage significant monthly ad budgets with direct accountability for CPL and ROI
• Self-directed remote worker with direct accountability to leadership
• Professional written English suitable for CEO-facing reporting

Responsibilities

• Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max
• Own the full Meta Ads strategy and execution across Facebook and Instagram
• Build, launch, and optimize campaigns from the ground up
• Write brief, compelling ad copy and creative direction tailored to the mortgage borrower at each stage of awareness
• Manage campaign budgets efficiently, allocating spend across channels to maximize CPL

Skills

Paid media experience

Data-driven

English proficiency

Tools

GA4

GTM

Meta Pixel/CAPI

Unbounce/Leadpages/ClickFunnels

HubSpot/Salesforce

Looker Studio

Excel/Sheets

Job description

Remote Raven is seeking a Senior Digital Marketing Manager to own paid media and lead generation for mortgage-related campaigns. You will manage Google Ads and Meta Ads at scale, optimize for cost per qualified lead, and drive pipeline quality in a remote, full-time role.

The role demands 5+ years of hands-on paid media experience, a proven track record in generating mortgage or high-ticket leads, and deep expertise in GA4, GTM, and Meta tracking.