Senior Digital Growth and AI Visibility Lead

PST.AG; Metro Manila; On-site; PHP 1,800,000 - 2,600,000; Full time

Job summary

PST.AG is seeking a highly strategic digital growth leader to define and drive its next-generation digital marketing, AI visibility, and website transformation strategy. The role focuses on building high-performing teams, establishing accountable structures, and creating a culture of continuous improvement.

The candidate will shape a comprehensive growth framework across traditional SEO, AI-powered search, LLMs, and AI ecosystems, delivering measurable lead generation and enhanced market

Qualifications

• 5+ years in senior digital strategy, growth strategy, or digital transformation roles.
• Strong managerial experience and ability to build a marketing team from scratch.
• Experience developing enterprise digital marketing strategies.
• Proven success growing inbound lead generation.
• Deep expertise in SEO and technical SEO.
• Deep understanding of AI search and LLM visibility.
• Experience leading website transformation projects.
• Experience designing digital operating models and workflows.
• Must be a strategic thinker.

Responsibilities

• Develop and implement a comprehensive digital growth strategy aligned to business objectives.
• Create a multi-channel customer acquisition framework and define lead-generation objectives.
• Lead AI search and visibility strategy across search engines, AI chatbots, LLMs, and AI ecosystems.
• Oversee website transformation strategy including architecture, user journeys, and conversion paths.
• Shape AI and automation strategies for digital marketing and governance of AI deployments.
• Plan technology stack, budgets, ROI projections, and marketing tools selection.
• Develop KPI structures and dashboards for marketing performance and lead generation.

Skills

Digital strategy

Lead generation

SEO

Technical SEO

AI visibility

Website transformation

Strategic thinker

Job description

PST.AG is seeking a highly strategic digital growth leader to define and drive its next-generation digital marketing, AI visibility, and website transformation strategy. The role focuses on building high-performing teams, establishing accountable structures, and creating a culture of continuous improvement.

The candidate will shape a comprehensive growth framework across traditional SEO, AI-powered search, LLMs, and AI ecosystems, delivering measurable lead generation and enhanced market