Senior Digital & CRM Marketing Director

Abbott; Taguig; Presencial; PHP 1.800.000 - 3.000.000; Jornada completa

Descripción de la vacante

Abbott Laboratories in Manila seeks a senior Marketing CRM leader to drive digital transformation for ANI Philippines. You will oversee annual activation and CRM plans, guide digital campaigns, and optimize the consumer journey to boost new user generation and retention.

You will collaborate with brand teams, agencies, and internal stakeholders to achieve KPI targets, leverage Salesforce platforms, and enhance lifetime value across brands in the portfolio.

Formación

• Bachelor's degree in marketing or business, with strongCRM and digital marketing experience.
• Experience leading CRM programs, data analytics, and cross-functional teams.
• Proven track record in digital campaigns, CRM platforms, and agency collaboration.

Responsabilidades

• Drive digital transformation for ANI Philippines through consumer journey optimization.
• Oversee annual activation & CRM plans across бренds with KPI targets.
• Lead end-to-end consumer journey to maximize lifetime value and retention.
• Monitor digital KPIs, analyze performance, and implement corrective actions.
• Develop and manage SFDC/SFMC capabilities for direct-to-consumer initiatives.
• Lead partnerships with agencies and manage CRM budget and resources.

Conocimientos

CRM

Digital marketing

Salesforce SFDC

Marketing Cloud

Leadership

Analytics

Data segmentation

Agency management

P&L management

Educación

Bachelor's Degree

MBA

Herramientas

Salesforce

Descripción del empleo

Abbott Laboratories in Manila seeks a senior Marketing CRM leader to drive digital transformation for ANI Philippines. You will oversee annual activation and CRM plans, guide digital campaigns, and optimize the consumer journey to boost new user generation and retention.

You will collaborate with brand teams, agencies, and internal stakeholders to achieve KPI targets, leverage Salesforce platforms, and enhance lifetime value across brands in the portfolio.