Digital & CRM Marketing Director - Consumer Connections

Thornton Tomasetti; Taguig; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

Abbott Philippines is looking for an Associate Marketing Director to lead Digital and Consumer Connections, driving digital transformation for Abbott Nutrition through understanding the digital consumer journey and optimizing CRM and e-commerce performance. You will oversee annual activation and CRM plans, and optimize consumer lifetime value across brands.

The role demands 10+ years in marketing with deep CRM/digital experience, strong leadership, and experience with Salesforce platforms; P&L

Qualifications

• Bachelor’s Degree required; MBA an added advantage.
• Minimum 10 years of marketing experience, preferably with CRM and digital.
• Experience with Salesforce platforms is a plus.
• Experience managing agencies and multifunctional teams.
• Proven track record in digital marketing and digital sales.
• Strong leadership with financial, analytical, and organizational skills.
• P&L responsibility experience.

Responsibilities

• Lead digital campaigns with clear linkage to e-commerce and CRM to hit KPIs/ROI.
• Oversee partnerships with agencies for digital/mobile-first content and influencers.
• Guide ANI digital channels including websites, social platforms, and e-store fronts.
• Ensure campaigns comply with internal policies and local regulations.
• Build digital capabilities and measure performance with dashboards and analytics.

Skills

Digital marketing

CRM

Agency management

Leadership

P&L management

Analytics

Education

Bachelor’s Degree

MBA (advantage)

Tools

Salesforce SFDC/SFMC

Job description

Abbott Philippines is looking for an Associate Marketing Director to lead Digital and Consumer Connections, driving digital transformation for Abbott Nutrition through understanding the digital consumer journey and optimizing CRM and e-commerce performance. You will oversee annual activation and CRM plans, and optimize consumer lifetime value across brands.

The role demands 10+ years in marketing with deep CRM/digital experience, strong leadership, and experience with Salesforce platforms; P&L