Senior Digital Campaign Architect

PUBLICIS MANILA, INC.; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Publicis Manila, Inc. is seeking a results-driven Senior Digital Specialist to lead digital campaigns across paid social, search and programmatic channels. You will own end-to-end campaign lifecycle, drive performance insights, and work with finance and agency partners to ensure timely billing and accurate execution.

The role emphasizes delivering against KPIs, maintaining strong client and partner relationships, and contributing to large brand campaigns for local and global clients.

Qualifications

• Minimum 2 years of industry experience with paid social, search and programmatic campaigns.
• Agency background as Ad Operations Specialist/Campaign Manager/Digital Manager is a plus.
• Attention to detail with well-executed deliverables.
• Ability to build strong relationships with colleagues, clients and partners.
• Strong organizational skills and self-motivation.

Responsibilities

• Own the entire campaign lifecycle from setup to QA, monitoring, optimization, analysis and reporting.
• Ensure campaigns meet KPIs and spending targets.
• Analyze performance daily, weekly and monthly and provide optimization recommendations.
• Coordinate with finance and agency teams to ensure timely billing.
• Collaborate with agency and tech partners for on-time launch and correct implementation.

Skills

Paid social

Search ads

Programmatic

Job description

Publicis Manila, Inc. is seeking a results-driven Senior Digital Specialist to lead digital campaigns across paid social, search and programmatic channels. You will own end-to-end campaign lifecycle, drive performance insights, and work with finance and agency partners to ensure timely billing and accurate execution.

The role emphasizes delivering against KPIs, maintaining strong client and partner relationships, and contributing to large brand campaigns for local and global clients.