Senior Digital Specialist

Publicis Groupe Holdings B.V; Manila; On-site; PHP 2,379,536 - 3,569,304; Full time

Job summary

A leading global communications group is seeking a results-driven Senior Digital Specialist located in Manila. The role involves managing the full campaign lifecycle, ensuring digital campaign performance meets set KPIs, and analyzing performance metrics. Ideal candidates should have a minimum of 2 years' industry experience, especially in paid social and programmatic campaigns. Strong organizational skills and the ability to foster relationships with clients and partners are essential. This position offers a unique opportunity to influence top brands in the digital advertising space.

Qualifications

• Minimum of 2 years of experience in digital advertising with a focus on campaign management.
• Experience as an Ad Operations Specialist or similar role is highly preferred.
• Ability to effectively analyze and report on campaign performance.

Responsibilities

• Manage the entire campaign lifecycle to meet client goals.
• Monitor performance and ensure campaigns deliver on KPIs.
• Provide insights and recommendations for campaign optimization.

Skills

Paid social

Search campaigns

Programmatic campaigns

Campaign analysis

Client relations

Attention to detail

Organizational skills

Job description

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 80,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Overview

We’re looking for a results-driven Senior Digital Specialist. This presents a unique opportunity for individuals aspiring to build a career in digital advertising and actively contribute to the success of some of the largest brands in the Philippines and globally. In this role, you can truly make a difference in both our clients' business and our own.

Responsibilities

• Drive operational excellence through ownership of the entire campaign lifecycle to meet clients’ media goals and objectives. This includes campaign set-up, QA, monitoring, optimization, analysis, and reporting.
• Ensure that digital campaign performance and spending are on track to deliver the set KPIs.
• Analyze campaign performance on a daily, weekly, and monthly basis; develop deep performance insights and optimization recommendations.
• Work closely with finance and agency teams to ensure campaigns are billed on time.
• Build productive working relationships with agency and technology partners to ensure a timely launch and correct campaign implementation, and addressing any questions or issues that may arise.

Qualifications

• Minimum of 2 years of industry experience specifically with paid social, search and programmatic campaigns. Experience in an Agency as Ad Operations Specialist/Campaign Manager/Digital Manager preferred.
• Highly detailed with a passion for well-executed deliverables.
• Ability to build strong relations with colleagues, clients, network partners and external agencies.
• Can demonstrate excellent organizational skills and attention to detail.
• Self-starter and can work with minimal supervision.